Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  JAGEX brings Transformers Universe to Insomnia51
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Multiplay, organiser of the UK’s biggest gaming festivals, is pleased to announce that multi-award winning UK studio JAGEX will be attending Insomnia gaming festivals for the first time in 2014, bringing the highly anticipated Transformers Universe to Insomnia51, taking place at Coventry’s Ricoh Arena April 18-21, 2014.

Ace of Spades, the indie hit signed by JAGEX, will also be on-show, with its unique first person action sure to be a big draw amongst Insomnia fans at the expanded Indie Zone.

The Indie Zone at Insomnia festivals is a great place to showcase new, exciting and unique ideas in the UK, and Insomnia51 is no exception, with some incredible titles on show for the first time, including:



Tiny Keep



Space Farmers

Gang Beasts


Sky Nations

Stomping Grounds


Guild of Dugeoneering


Fortress Craft


The Marvellous Miss take



Awakening of Heroes


“Having JAGEX, the UK’s largest independent developer, at Insomnia has been a goal we’ve been shooting for and one I’m glad we’ve achieved. Transformers Universe is a title thousands of our fans have been looking forward to, and we’re excited that they’ll be able to get their hands on the game at Insomnia51,” Said Craig Fletcher, CEO & Founder of Multiplay.

“We’re also pleased to expand our Indie Zone, a new concept introduced at last year’s festivals to really show off the talent and creativity of British indie developers, and this year’s first Insomnia festival delivers on that promise.”

Nicholas Cooper, producer of Transformers Universe, was equally as excited to be at the show. He commented “Insomnia51 is, without a doubt, one of the highlights of the gaming calendar. To have Transformers Universe there, and to have the audience able to get “hands on” and experience the game first hand, is something that we’ve been massively excited about.” He continued “The hard work that the entire Transformers Universe team have put into the game is there for everyone to see on screen, and we cannot wait to be at the show and meet some of the fans in person. It’s going to be an amazing weekend!”

Insomnia51 takes place at the Ricoh Arena over Easter Bank Holiday weekend, Friday, April 18th to Monday, April 21st 2014.

Tickets are available online at

Note to Editors

For further information, please contact:

Josh Ling

Community Manager

0207 1001337

To find out more about the event and to purchase tickets visit

About Insomnia Festivals

Founded by Craig Fletcher in 1997, Multiplay are a leading service provider to the games industry, a consultant and promoter to almost all major publishers, manufacturers and e-tailers.  They have been running gaming events for nearly two decades and have achieved mass exposure and recognition in the industry as the creators and producers of the UK’s biggest Games Festival – Insomnia.  Multiplay have delivered a wide range of events to high profile customers in the UK and internationally, such as Warner Bros, ESET, IGN and Mojang.

Multiplay is also one of the world's largest hosts of online game servers, with over 23 locations across 5 continents and is also home to one of Europe's largest on-line gaming communities with over 7 million gamers playing on their servers every month 

About Jagex

Starting in 2001 with their flagship free-to-play adventure game, RuneScape, Jagex has created a long-standing reputation for crafting the world’s best online games services.  Today they stand as the UK’s largest independent games developers and publishers.  With over 40 titles published to date, Jagex prides itself on developing and publishing hugely popular, accessible, free-to-play online games for millions of players globally.  For more information please visit

About Transformers Universe

The TRANSFORMERS brand from Hasbro, Inc. has been at the centre of childhoods for the last 30 years amassing legions of fans around the world. Developed by Jagex, Transformers Universe is a 3rd person, action, browser based MMO that will be launching in 2014. To find out more about the game and to sign-up for BETA access visit;

About Hasbro Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at