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October 21, 2017
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Press Releases
  Kawaii Killer pulled from app store
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Today’s a bad day for Tabemasu Games: Our first and only game, Kawaii Killer, just got  removed from the AppStore less than a week after its release.

The reasons stated to me by mail and phone are that “ The app concept is not appropriate for the App Store in its current state ” and “ Killing adorable animals does not meet the AppStore guidelines “, even though the game was approved two months ago, they said that “ it should have never been approved in the first place “.

We even had been  featured by Apple, meaning we were on the front page for the “Games” page, and we sold  more than 1000 units, which was really satisfying for the first game from a totally unknown studio such as ours.

When you work with Apple, if you have an sensitive app, you have to count on to get approved. More atrocious apps than Kawaii Killer have been on the app store, with more blood or realistic violence.  Blend the Boss by Joe Cartoon is a good example. In this game, you have to  put your boss in a Blender, pure gratuitous violence.  BloodyXmax or  Draw Slasher do have a lot of blood too, but they’re  killing bad guys and zombies. And don’t panic,  GTA San AndreasUltimate Mortal Kombat 3 and  Call of Duty: Black Ops Zombies are still available on the AppStore!

We were just reviewed by the wrong guy I guess.

Kawaii Killer is still available on Android smartphones and tablets on  Google Play (with a  demo) and on  the Humble Store