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January 16, 2018
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Press Releases
  Blocksworld Adds MY LITTLE PONY Sets
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

*For immediate release

Linden Lab today announced that officially licensed MY LITTLE PONY sets are now available in Blocksworld , the popular free 3D build-and-play system for the iPad.  With these sets, Blocksworld players will be able to create versions of the MY LITTLE PONY characters RAINBOW DASH, PINKIE PIE, TWILIGHT SPARKLE, FLUTTERSHY, APPLEJACK, RARITY, and SPIKE THE DRAGON.  The new sets are the result of a licensing relationship with Hasbro, Inc., through which Linden Lab also recently added TRANSFORMERS characters to Blocksworld.

In addition to the MY LITTLE PONY and TRANSFORMERS character sets, Blocksworld’s in-app Shop features a broad range of original building sets, covering diverse themes – from outer space adventure, to medieval fantasy, cities, and much more. New sets are added weekly, so there’s always something new for players to enjoy.

MY LITTLE PONY, TRANSFORMERS and their associated characters are trademarks of Hasbro and are used with permission. © 2014 Hasbro. All Rights Reserved.

About Blocksworld Blocksworld is a free 3D building-block game for kids and grownups alike that brings the imaginative play of toy blocks to the iPad's touch-screen. Players snap together blocks to build anything they can imagine, then bring their creations to life with simple drag-and-drop scripting that makes it easy to add interactivity and share the worlds they’ve built for others to play. To date, Blocksworld has seen more than 1.5 million downloads and more than 750,000 user-created worlds shared - from crazy characters to cars, space rockets, animals, robots, planes, monsters, interactive games, and much more.

About Linden Lab

Founded in 1999 and headquartered in San Francisco, Linden Lab makes shared creative spaces that inspire and empower users to explore and share their creativity with others. For more about Linden Lab, its products, and career opportunities please visit

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at


Derek Musso

cho HighWater Group 

212-338-0077 x 109