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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

31 July 2014 – Stuntsville, UK/… Kempt today announced the release of its latest game, Reg the Roadkill, described by the UK-based indie developer as a “sadistic version of Frogger”.

Available now for free on the App Store for iPad, iPhone and iPod Touch*, Reg the Roadkill is a super-simple and super stupid squirrel-crossing-the-road simulator. Starring the titular rodent last seen squashed (repeatedly) under the tyres of Stunt Guy 2.0, Reg needs your screen-tapping skills to help get him safely across the road, avoiding the dangers found on the average US freeway... so, cars, trucks, stunt drivers and rogue lawnmowers.

Chris Kempt, MD and Founder, Kempt, said:

Reg the Roadkill is like a sadistic version of Frogger – nice and cuddly on the surface but with a black humoured undercurrent. It’s a 100% free, snack-able game that you can play on the loo, at the bus stop, in the checkout queue… just not whilst crossing the road with your rodent.”

The Reg the Roadkill launch trailer, featuring a soundtrack from pop ‘n roll band Hey! Hello! is now available here:

Informative Information!

For more info on Reg the Roadkill and all things Kempt, check out the following:




Check out Hey! Hello! here:

  • Who knows? But Reg is willing to risk his life to find out.
** An iPad 2 or newer, iPad Mini, iPhone 4S/5, or iPod touch (5th gen) is recommended to play Reg the Roadkill and Stunt Guy 2.0.

For all further info and review code requests please contact: 

Deb Henderson

Dead Good Media


About Kempt

Kempt is a UK games studio that’s been making fun, playable and largely very silly games for over a decade. During that time it’s produced over a hundred social games and produced top ten titles for well-known brands and media companies, including Kart Fighter, King of Defenders, Skyline Soccer and Toon Crisis. Whether it’s self-published or for a client, every Kempt title is created using one simple principle: “the primary ingredient for a great game experience is Fun.”