Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 21, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  PlayFusion and ITS innovative Toys-to-life platform Lightseekers identified as a ‘game changer’ for 2017 by UK Games trade body TIGA
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Cambridge-based PlayFusion, creators of Lightseekers - a groundbreaking new platform that connects video games, smart action figures, augmented reality and interactive trading cards – has been heralded by TIGA, the UK’s video games trade body, as an example of how the UK is leading the world in video game innovation.


Dr Richard Wilson, Chief Executive of TIGA, commented: “PlayFusion is set to revolutionise the gaming world next year with its innovative transmedia adventure game Lightseekers. The team are a prime example of how British game development is stepping up and combining games and technology to truly advance the future of interactive storytelling.”


PlayFusion, which has only been operating for twenty months, has been featured in a news-style programme, which is comprised of reports and sponsored editorial profiles. The programme examines the importance of the games industry to the UK economy, how increased investment will give the industry a boost to compete on an international level, and how recruiting and retaining the next generation of developers will ensure the UK remains a leader on the world stage.


Mark Gerhard, CEO of PlayFusion, commented: “TIGA has been championing UK developers and ensuring that we, as a relatively small nation, can punch above our weight and produce the world’s best games. Games tax breaks have been a vital lifeline for many studios up and down the country, and its new campaign to develop a Games Investment Fund will help ensure we can secure a bright future for UK developers. We’re delighted that TIGA has recognised the work we are doing and hope that others are inspired by what we do, continuing to push the boundaries to ensure the UK remains the best place to make games.”


Lightseekers is an action and fantasy adventure role-playing game built for mobile and tablet (available on Mac/PC in 2017) that will be entirely free to download with no in-app purchases. Building on the PlayFusion team’s experience developing more than 150 best-selling games, Lightseekers is reinforced by an epic, ever-changing storyline that will be updated regularly, so there will always be new adventures, new lands and new characters to experience.


The PlayFusion film is available to view on TIGA’s Changing the Game microsite or on YouTube: .



About PlayFusion

PlayFusion is an independent, employee-owned, game and technology developer with studios in the UK and USA that is pioneering the future of mixed media connected play. PlayFusion’s proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, and other content and brand owners. PlayFusion recently unveiled their new original IP Lightseekers coming in 2017 along with toys and trading cards from master toy licensee TOMY.

For more information and assets visit or follow Lightseekers on social media: Twitter - Facebook - Instagram - YouTube

About TIGA

TIGA is the network for games developers and digital publishers and the trade association representing the video games industry. Its core purpose is to strengthen the games development and digital publishing sector by campaigning for the industry in the corridors of power, championing the industry in the media and helping our members commercially. For more information visit or follow us on Twitter @TIGAmovement.

About ITN Productions

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news-style items and sponsored editorial profiles.