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September 26, 2021
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]




Helsinki – May 17, 2018 – OrangeGames, a Dutch digital content company, has acquired a majority stake in Helsinki-based game developer Sulake. The studio is best known for developing the global online community, Habbo, and its follow-up Hotel Hideaway, a social avatar world on iOS and Android. Habbo has over 270 million registered accounts since its 2000 launch and Hotel Hideaway has a player base of over 300,000 active monthly users. Telecommunications company Elisa, which previously acquired Sulake in 2013, retains a minority stake. 

“We are thrilled to have established this joint venture. We believe the knowledge of the team of Sulake, the global reach of OrangeGames and the strong background of Elisa will make the perfect combination to bring social communities, such as Habbo and Hotel Hideaway to massive audience and enable people to meet and interact in new ways.” said Joost Merks, Board Member at OrangeGames.

“This is an ideal situation. We gain a partner with strong knowledge and distribution in games that will accelerate Sulake’s growth while OrangeGames adds a team with decades of experience in social gaming and two popular live titles to its network,” said Giorgo Paizanis, Director of Corporate Development at Elisa.

“OrangeGames gives us a wider distribution network and resources, allowing Sulake to dedicate more creative and development support to our games,” added Liisa Puurunen, CEO at Sulake. “We look forward to developing new content and experiences with OrangeGames to bolster our growing global gaming communities.”

About OrangeGames

OrangeGames is a rapidly growing multi-discipline digital content company. OrangeGames is located in different locations around the world with the headquarters in Amsterdam. The company is the owner of different well-known brands in the gaming and advertising industry.

OrangeGames focus its activities on different disciplines like advertising, producing games and publishing of content on web and mobile.

Through its own publishing power and combined with its network of partners, OrangeGames reaches more than 190 million people worldwide every month.

About Sulake

Founded in 2000 by a small team of passionate people, Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through our product, Habbo. After more than eighteen years, Habbo is still one of the largest social hangouts in the world, reaching millions of users all over the world each month. Our mission is to enable our users to meet new people, make friends and give them a place to create and share their user-generated content in a fun virtual surrounding.

About Elisa

Elisa is a telecommunications, ICT and online service company operating mainly in Finland and Estonia. Elisa has over 6.2 million consumer, corporate and public administration organisation subscriptions. We provide environmentally sustainable services for communication and entertainment, and tools for organisations to digitalise their operations and improve productivity. As the market leader, Elisa is also a pioneer in new network technologies and innovations, such as 5G. Cooperation with Vodafone and Telenor, among others, enables globally competitive services. Elisa is listed on the Nasdaq Helsinki Large Cap with approximately 190,000 shareholders. In 2017, Elisa’s revenue was 1.79 billion euros, and the company employed 4,700 people. For more information, go to , or follow us on Facebook (@elisasuomi) and Twitter (@ElisaOyj).



[email protected]

Alexa Bowers

B/HI for Sulake

[email protected]

(310) 694-3112