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Press Releases
  UNIQLO X Blizzard Entertainment UT Collection to Arrive on June 11
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06/21/2018
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

UT – Wear Your Game World

Thursday, June 21, 2018 — June 21, 2018, Tokyo, JapanUNIQLO, the Japanese global casual apparel retailer, today announces a collaboration with premier game developer and publisher Blizzard Entertainment for the launch of UNIQLO X Blizzard Entertainment Collection, as part of its UNIQLO Spring/Summer 2018 UT collection. Inspired by Blizzard’s critically-acclaimed games, including World of Warcraft®, Overwatch®, Hearthstone®, Diablo® III, StarCraft® II, and Heroes of the Storm®, this epic collection will be available for purchase at all UNIQLO stores in UK and through UNIQLO.com, starting June 11.

 

An integral element of UNIQLO LifeWear, the UT collection aims to channel the world’s creativity, culture and art through T-shirts that inspire self-expression. This season, UNIQLO and Blizzard Entertainment have worked together to bring the artwork and characters of Blizzard’s beloved games to life through the UNIQLO X Blizzard Entertainment Collection. This UT collection invites fans to show off their favorite heroes and factions with designs inspired by the following Blizzard Entertainment games:

World of Warcraft – Declare your allegiance to the Alliance, or champion the Horde! Featuring iconic imagery and slogans from the factions and heroes of World of Warcraft—the world’s most popular subscription-based multiplayer online role-play game—the UNIQLO X Blizzard Entertainment Collection brings the myth, magic, and camaraderie of Azeroth to players’ wardrobes.

Overwatch – The world could always use more heroes! Four new Overwatch T-shirts feature two beloved characters from Blizzard’s internationally acclaimed team-based FPS (First-person shooting game ): the Korean MEKA pilot and esports superstar, D.Va; and the Brazilian DJ, Lúcio.

Diablo III – Level up your T-shirt collection with two fiery Diablo designs in the UNIQLO X Blizzard Entertainment Collection. Featuring Diablo, the Lord of Terror from Blizzard’s genre-defining action role-play series, these T-shirts will make a legendary addition to any demon hunter’s wardrobe.

StarCraft II – Build and expand your T-shirt collection with two stellar StarCraft II designs from the UNIQLO X Blizzard Entertainment Collection, featuring the insignias of the Earth-born Terrans, psi-powered Protoss, and hive-minded Zerg, the three unique, yet equally-matched factions from Blizzard’s acclaimed science fiction real-time strategy series.

Heroes of the Storm – Iconic heroes and villains from across Blizzard’s game universes unite in two new T-shirt designs featuring Heroes of the Storm, a raucous multiplayer online battle arena (MOBA) game that pits teams of beloved Blizzard characters against each other on the Battlegrounds of the Nexus.

Hearthstone – Play your cards right and add a brand-new Hearthstone T-shirt to your collection! UNIQLO X Blizzard Entertainment Collection brings the fun of Hearthstone, Blizzard’s free-to-play digital strategy card game, to life with a design that evokes the spirit of a friendly, crackling tavern fire.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games* and multiple Game of the Year awards. The company's online gaming service, Blizzard Battle.net®, is one of the largest online-gaming services in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and reports from key distribution partners.

What is UT

UT was launched in 2003 with the principal aim of bringing more fun and freedom to T-shirt design through art, music, movies, cartoons, animated films, and other pop culture elements. From the 2014 Spring/Summer collection, UNIQLO appointed street fashion icon NIGO as the first UT Creative Director. He swiftly revamped the designs of the Tees and tightened the graphics selection criteria, rolling out the THE NEW MODEL T tagline to reflect the new start.

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.8619 trillion yen for the 2017 fiscal year ending August 31, 2017 (US $16.87 billion, calculated in yen using the end of August 2017 rate of $1 = 110.4 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has around 2,000 stores in 19 markets worldwide including Japan, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Spain, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

For media queries, please contact UNIQLO Global PR Tetsuya Yoshida or Reika Sugawaraon

Tel. +81 3 6865 0600.