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KamaGames Signs Exclusive Partnership With Unity Ads
Dublin, Ireland – June 29th 2018 – KamaGames, the largest European social mobile poker operator, today announced its new, exclusive monetisation agreement with Unity Ads.
This new partnership sees KamaGames agreeing to only provide in-app rewarded video advertising via the Unity Ads mediation platform across its portfolio of hugely popular social casino games.
Speaking of the deal, Andrey Kuznetsov, KamaGames’ CEO, said “The decision to partner with Unity Ads was an easy one based on the platform’s impressive metrics such as high eCPMs, (effective cost per thousand impressions), Fill Rate (the percentage of ads served based on the total number of page impressions) and the overall quality of provided content. Additionally, this agreement allows us to reduce the actual app “Weight” in the App Store as Unity offers simple integration via their Unity Engine and since all of our games are made with this engine, we do not need to integrate any additional SDK for monetisation”. “Our DAU in Q2 2018 has grown by 87% compared to Q2 2017, so we expect to increase our ads revenue at least two-fold thanks to Unity Ads” Kuznetsov added.
Julie Shumaker, VP of Global Business Development for Unity Ads commented “We are delighted that KamaGames has chosen Unity Ads. Unity has already enjoyed a strong partnership with KamaGames over the past five years and now this recent collaboration is set to make it even more successful.”
KamaGames has had a remarkably healthy 2018 so far with the company’s Monthly Active Users (MAU) count reaching more than 3.3 million and its revenue looking to be higher than 2017, its best year on record so far.
For more information on KamaGames and its portfolio of products visit www.KamaGames.com.
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Director of Global Communications & Content
KamaGames is the largest European social mobile poker operator, with over 530,000 daily active users.
Established in 2010 and employing over 250 staff, KamaGames has its corporate headquarters in Dublin, Ireland as well as offices in London and Dubai.
The operator’s flagship title Pokerist, was the #1 grossing app in 101 countries on the App Store and one of the top 5 grossing apps in 45 countries on Google Play.
Localised into 29 languages, KamaGames’ titles have been enjoyed to date by over 100 million players around the globe.
KamaGames showed a 64% growth in revenue over the past year by building a comprehensive, industry-leading portfolio of the most popular social casino games.
About Unity Technologies
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR games and experiences. Unity's powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification. Unity Technologies serves large publishers and filmmakers, indie studios, students and hobbyists around the globe.