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May 11, 2021
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  gamescom 2019: Top result in the initial booking phase
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]


*** Early bird booking result is eight percent up on last year *** Internationality: Exhibitors from 28 countries have already confirmed their participation *** Top themes Indies and eSports strongly represented *** Growth in the merchandise area: +24 percent compared to the same period of the previous year *** The first exhibitors already confirmed: Gaming diversity guaranteed ***

The results of the gamescom early bird phase have been evaluated: Companies had the opportunity to secure their place at the world's largest event for computer and video games at reduced conditions up until 14 February. Compared to the previous year, more exhibitors have presently taken advantage of this offer: The result of the early bird phase of gamescom 2019 (20 to 24 August) is 8 percent up on the previous year. In terms of exhibition space booked, a very good result of +10 percent has been recorded compared to the same period of the previous year. gamescom is also extremely popular internationally: Applications from 28 countries had been received up until the end of the first booking phase. The wide variety of the exhibitors that have registered so far, who reflect all facets of the medium, is also positive. In combination with a strong event programme, gaming fans from all over the globe can look forward to an extensive gaming offer and a top-class event experience.

Among others, the following international top players and renowned companies from the computer and video game industry have secured their place at gamescom 2019: 2K Games, ak tronic, Amazon Games, astragon Entertainment, Bandai Namco Entertainment, Bethesda Softworks, Capcom,  Deep Silver (Koch Media), ELECTRONIC ARTS, Facebook, GIGA-BYTE TECHNOLOGY, Kalypso Media, Microsoft/Xbox, Nintendo, Square Enix, THQ Nordic, Turtle Entertainment/ESL, Ubisoft, Wargaming and YouTube Gaming. Furthermore, the following exhibitors from the hardware segment have already confirmed their participation at gamescom 2019: Alternate, Caseking, DXRacer, Medion, Razer and Trust Gaming. The booking status in the merchandise area is also first-class: Just under 90 merchandise suppliers have already confirmed their attendance. In comparison to the same period of the previous year, the current result is up by 24 percent.

Top themes: Indies and eSports

The newly introduced Indie section is celebrating its premiere at gamescom 2019, the section's look & feel will distinguish it from the other sections of the entertainment area. The popular Indie Arena Booth is the key element of this section. It has been one of the highlights for years for many of the gamescom visitors and is a fixed item on the agenda of their gamescom visit. This also applies for 2019, because the organisers already confirmed their participation at gamescom in the initial application phase too. At the Indie Arena Booth numerous exciting new launches and creative titles await the visitors - further offers of independent developers will perfectly enhance the offerings in the new Indie section. And also the top theme eSports will be strongly represented at gamescom 2019: Turtle Entertainment/ESL, one of the top players, is also already on board.

Strong interest from abroad

The interest from foreign companies during the initial registration phase is also high. In total registrations from 28 countries have been received. It is already confirmed that country pavilions from Argentina, Brazil, China, France, Great Britain, Korea, Malta, Poland, Sweden, Singapore, Spain and the USA will be present in the business area. In total 12 pavilions are already firmly planned - with an upward tendency. This initial result underlines the continually increasing international significance of gamescom as a meeting point and business platform of the games industry.

In total 1,037 exhibitors from 56 countries presented their new products at gamescom in 2018. The world's largest event for computer and video games in Cologne played host to around 370,000 visitors, including 31,200 trade visitors.   

About gamescom

gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. Here hundreds of thousands of visitors from hundreds of countries celebrate the latest games on-site in Cologne as well as millions of fans worldwide via the digital channels. With the business area, the entertainment area, the developer conference devcom, the gamescom congress and the gamescom city festival, gamescom covers the entire diversity of the games culture. In 2019, gamescom opens its doors to all interested trade visitors on Tuesday, 20 August 2019 and to the private visitors on Wednesday, 21 August 2019. gamescom is jointly organised by Koelnmesse and game - the Association for the German Games Industry e.V.

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, DMEXCO, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

The next events:

CCXP Cologne - Comic Con Experience, Cologne 27.06. - 30.06.2019

gamescom - The world's largest trade fair and event highlight for interactive games and entertainment (with trade visitor and media day), Cologne 20.08. - 24.08.2019

DMEXCO, Cologne 11.09. - 12.09.2019

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