X Rocker Announces the Acquisition of Custom Controllers UK, a Leading Manufacturer of Unique Gaming Controllers
Custom Controllers UK™, to Complement X Rocker™ Brand, Growing Gaming Business Through the Design & Development of New Range of Gaming Controllers
Minneapolis, MN – March 19th, 2019, – X Rocker™, market leaders in designing, sourcing and executing gaming furniture, announced today the acquisition of Custom Controllers UK™, a popular manufacturer of custom-made gaming controllers.
The X Rocker brand of gaming and multimedia chairs, are a favorite amongst the gaming community, comfortably establishing X Rocker as market leaders in the sector. With ambitious plans for expansion, the acquisition of Custom Controllers UK offers the Company a strategic opportunity to grow their presence in gaming.
Founded in 2007, Custom Controllers UK has quickly grown to become the premier name in individually designed, premium gaming controllers. Custom Controllers UK are able to offer their customers some 500 unique designs for a truly personal gaming experience. Based in Leeds, England, Custom Controllers UK, customize each individual controller by hand, offering the largest selection of artisan designs, anywhere in the world.
Commenting on the acquisition, Gary Shaw, Managing Director of X Rocker commented, “X Rocker continues to enjoy impressive year-on-year growth worldwide, clearly establishing our company as market leaders in gaming furniture. The acquisition of Custom Controllers UK is enormously exciting. Not only do we plan to scale the unique approach of hand-crafted, controller customization to a global audience, but the skill and expertise of the Custom Controllers UK team will enable us to design and develop new gaming controllers of a premium quality. It’s clear that the team at Custom Controllers UK shares our dedication to customer service, quality and innovation and is therefore a perfect fit for our company.”
Benjamin Lawton, Managing Director for Custom Controllers UK commented, “Today marks an exciting milestone in the history of our company and we are delighted to join the X Rocker family. Through our fresh approach to controller customization, we have been able to build our business swiftly, enjoying a growth of 150% over the last year alone. The team at X Rocker will prove instrumental in taking the business to the next level and have demonstrated their ability to disrupt the gaming market and reach an international audience. Being part of X Rocker will allow us to offer greater choice to gamers, reach new territories and invest in the development of new product lines. We plan to maintain our distinct voice in the industry and continue offering the unrivalled service for which we are known. We look forward to sharing further news in the months ahead.”
About X Rocker®
X Rocker® is the original, state-of-the-art sound gaming chair that’s redefined home entertainment since 2005. Designed to revolutionize any media experience, X Rocker® products connect with the most popular media devices, including home theatre systems, mp3 players, computers and gaming consoles.
X Rocker’s innovative, ground-breaking line of sound chairs bring an unparalleled level of comfort, entertainment and interactivity to games, movies, music and more. X Rocker’s Audio Frequency Modulation (AFM) technology creates an unmatched, fully immersive experience that puts you at the canter of it all! AFM incorporates speakers and ported power subwoofers and uses the open space inside the X Rocker to magnify sound quality and intensify your experience.
Our product development team are gamers and constantly look for the latest trends in gaming to bring innovative products to the community. X Rocker® has grown largely thanks to its focus on high quality products, top level design and a commitment to expansion.
In 2005, we started out with a humble floor rocker. In 2019, we have expanded into the racing sector with our new ‘XR Racing’ sub brand, gaming desks, headsets and PC office gaming chairs, as well as gaming desks. We have plenty more planned for 2019 and we look forward to sharing some new and exciting projects as we progress beyond.
Join us as we Rock the Gaming World!
About Custom Controllers UK:
Custom Controllers UK are leading manufacturers of customized gaming controllers. The specially trained team at the Company, customize controllers by hand and are able to offer up to a dizzying 550 individual designs, which gamers can freely order via the Custom Controllers UK website. Custom Controllers UK is renowned for having the biggest range of controller designs worldwide. Custom Controllers UK established in November 2007 offering repair and modification services to gaming controllers. Shortly after, the customer base grew online which allowed development of a website to offer a selection of customised controllers. As customer base continued to grow so did the product range Custom Controllers UK had to offer.
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