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August 23, 2019
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Press Releases
  Gismart launches new hypercasual game development studio
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

London, UK - May 23, 2019 - Gismart - a leading developer and publisher of entertainment focused apps and games with over 350 million downloads - today proudly announces the launch of a new internal studio, which will focus on producing both hypercasual and casual games.


The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see  ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games industry professionals.


Gismart is expanding rapidly due to the early success of its music-based apps and games, and third-party publishing initiatives. By focusing on its growth efforts within the casual and hypercasual mobile games market, Gismart is positioned to grow beyond the music-based apps and games genre. This is the next phase of the company’s development, which will ultimately lead to larger, more sophisticated titles on various platforms.


Andrei Mikhlin, Head of Game Development at Gismart, commented:

“Right from the outset, Gismart’s new game studio will focus solely on delivering hypercasual titles. These games typically have shorter development cycles due to the simple nature of hypercasual mechanics. Our team will be testing a number of game ideas, and work has already begun on our first two projects, with the expected release of our first hypercasual title to come shortly. Over the coming months Gismart will develop more complex casual titles to sit alongside its hypercasual development strategy.”


Both casual and hypercasual games are known for the simplicity of their in-game rules, meaning a broad potential audience and a low entry threshold. The growing popularity of hypercasual games reinforces this trend. According to estimates by Newzoo, the global gaming market will reach a turnover of $174 billion by 2021, of which $91 billion will be in the mobile sector. On average, the increase in the volume of the mobile gaming market is 12% per year, which makes this area attractive for Gismart as a business.


Gismart is known for its portfolio of successful music-focused gamified products. Their apps regularly hold leading positions across the music categories in terms of revenue and downloads. The company will continue to support and develop its current portfolio of apps, as well as launch new music titles featuring casual game mechanics. The new Gismart game development studio will scale independently.


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About Gismart

Gismart is a leading developer and publisher of entertainment-focused apps and games with over 350 million downloads. The company operates within three primary focus areas - music entertainment apps, casual and hyper-casual games, and third-party game publishing.  Gismart’s top titles include Beat Maker Go, Karaoke Face, Piano Crush, WeDrum, Guitar Play, and Hello Piano. Today Gismart unites over 200 professionals. The company is headquartered in London, UK. For more information visit


For further info please contact:

Stefania Cicco / Samantha Rogers / Jonathan Lopera

Dimoso PR for Gismart

[email protected] / [email protected]com / [email protected]

Tel +44(0)20 7033 2660