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February 29, 2020
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  The Adorable World of Sanrio Returns to Puzzle & Dragons!
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

EL SEGUNDO, Calif. – June 10, 2019 – GungHo Online Entertainment once again brings the incredible and magical world of Sanrio to the global mobile phenomenon Puzzle & Dragons. From June 10 through June 23, players will be able to collect returning iconic SANRIO CHARACTERS in this collab, as well as characters making their premiere debut in Puzzle & Dragons!


Alongside fan favorite Sanrio characters like Hello Kitty and Bad Badtz-Maru, this SANRIO CHARACTERS Collab brings in new additions including gudetama and Pochacco. These characters will join players’ teams as they battle their way through the increasingly difficult Dream Labyrinth floors of the SANRIO CHARACTERS Dungeon, eventually challenging Hello Kitty World Joker in a final boss battle!


During the event, players will be pulling from the SANRIO CHARACTERS Egg Machine! As a complimentary gift, anyone that logs in gets a free roll in the SANRIO CHARACTERS Memorial Egg Machine to add an iconic character to their collection!

Additionally, special bundles will be available featuring a myriad of SANRIO CHARACTERS! The 20 Magic Stones + ★6 & ★7 SANRIO CHARACTERS Egg Machine bundle guarantees only ★6 and ★7 rarity characters, and players who purchase the 10 Magic Stones + gudetama Egg Machine bundle will receive gudetama. Any player who pulls gudetama will also receive the exclusive adorable SANRIO CHARACTERS Orbs Skin!


Additional details on the collaboration include:





  • Great Witch Hello Kitty (NEW!)    
  • KIRIMICHAN. (NEW!)    
  • Little Twin Stars (NEW!)    
  • Pompompurin    
  • Goddess Hello Kitty    
  • Pochacco (NEW!)    
  • gudetama (NEW!)    
  • Hello Kitty    
  • Kerokerokeroppi    
  • My Melody    
  • Bad Badtz-Maru    
  • Kuromi    
  • Cinnamoroll    

NEW Ultimate Evolutions:

  • Great Witch Zela Kitty    
  • UmiKiki & YamaLala    
  • Noah KIRIMICHAN.    
  • gudetama with bacon    
  • gudetama omelette rice    
  • gudetama pancake    
  • gudetama rolled omelette    
  • Oden gudetama    
  • Ra Pochacco    

Puzzle & Dragons is a mobile gaming phenomenon that continues to see tremendous growth, featuring an addictive combination of puzzle, dungeon-crawling, and monster-collecting gameplay. In the game, players capture, collect and evolve thousands of elemental monsters while incorporating quick thinking to chain combos and maximize the abilities and skills of their monsters. To date, Puzzle & Dragons has surpassed 80 million downloads worldwide and can be downloaded from the App StoreGoogle Play, and Amazon Appstore.

For information on GungHo Online Entertainment America, visit Fans can also follow the latest Puzzle & Dragons news on Facebook and Twitter.



About Sanrio®

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including ChococatTM, My Melody TM, Badtz-Maru TM, Keroppi TM, and Gudetama™. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit and follow on FacebookInstagram and Twitter.


© 1976, 1988, 1989, 1993, 1996, 2001, 2005, 2013, 2019 SANRIO CO., LTD. APPROVAL NO. S600346



GungHo Online Entertainment America, Inc. (GOEA) is a multiplatform publisher dedicated to delivering the best titles, content, and support for the online gaming community. Established in 2012 and led by former Square Enix U.S.A. and XSEED Games executive Jun Iwasaki, GOEA is the US division of GungHo Online Entertainment (GOE), an established Japanese publisher. GOEA’s content partners include leading developers Grasshopper Manufacture, SUPERTRICK GAMES, Game Arts, Acquire, and Gravity, all of which are subsidiaries of GOE. GOEA publishes and distributes network-oriented games for console, handheld, mobile, tablet, and MMO-style games for PC. GOEA is located in El Segundo, CA. For more information, visit




Dakota Grabowski

Director of Marketing and Business Relations

[email protected]


Taylor Cocke

B/HI for GungHo Online Entertainment America

[email protected]