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December 10, 2019
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Press Releases
  Garena Free Fire gets its own resident DJ with global partnership with DJ Alok
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11/05/2019
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

 

 

DJ Alok will perform in the pre-match lobby and join the action as a playable character

 

Digital art of DJ Alok’s Garena Free Fire character leading a rave.

 

 

Singapore – November 5, 2019 – Garena Free Fire unveiled Brazilian superstar DJ Alok as its first resident DJ after jointly announcing a global partnership today. The partnership unites the world’s most popular mobile game with one of the world’s most famous DJs and continues Garena’s rollout of exciting new content for players. Garena and Alok will also create educational opportunities for underserved young people in Brazil and the rest of the world using part of the proceeds from the sale of Alok content.

“As a huge fan of Free Fire myself, I am truly delighted to be a part of its universe,” said Alok. “I cannot be more excited to bring my music to the millions of players in the game and to further excite our fans.”

“Like music, gaming has ingrained itself into our social culture,” said Harold Teo, Free Fire Producer at Garena. “Our partnership with Alok allows us to unite our fan bases and their interests by creating new ways for them to enjoy Free Fire.”

With the latest update, fans of both gaming and music can look forward to:

  • Playing as Alok himself: Alok’s in-game character, outfit, and iconic accessories will all be available for purchase. Alok will have an Area of Effect ability that will heal nearby teammates and allow them to run faster.
  • Enjoying Alok’s performance in-game: Before the start of each game, Alok will be performing Vale Vale in the pre-match holding area. 
  • Emoting with Alok’s signature dance move: Alok’s iconic dance move in Vale Vale will be available as an in-game emote.

He has also launched a new music video for his song Vale Vale, which includes the very best of Free Fire, viewable here: https://www.youtube.com/watch?v=nBf52UpDc

Free Fire World Series 2019

Garena’s partnership with Alok tees up the Free Fire World Series 2019 finals, which is the largest official Free Fire esports tournament in the world. This year’s edition will be held in Brazil for the first time, and will feature 12 of the world’s top Free fire teams duking it out for the tournament title at Barra Olympic Park in Rio de Janeiro on November 16, 2019.

As part of the partnership, Alok will also be performing an exclusive set at the Free Fire World Series 2019.

Empowering Young People Across The World

“As we continue to build up the gaming community, we want to concurrently give back – to ensure that our next generation of players receive the right educational opportunities,” said Teo.

As part of the partnership, Garena Free Fire and Alok will support underserved youths in Brazil and across the world through educational opportunities using part of the proceeds from the sale of Alok content.

In Brazil, proceeds will go towards initiatives to support young people in the country, particularly through educational opportunities. At the global level, the partnership’s pilot charity partner will be the YCAB Foundation, a social enterprise from Indonesia that Garena will work alongside to prepare youth in the nation with the necessary skills and knowledge to capture the opportunities within the fast-growing digital economy.

Free Fire has become a massive hit on a global scale with more than 450 million registered users and over 50 million peak daily users as of May 2019. According to App Annie, it was the most downloaded battle royale game globally across the Google Play and iOS App stores combined in Q2 2019.

To find out more about the Free Fire World Series 2019, please visit https://worldseries.ff.garena.com.

Free Fire can be downloaded on:

For visuals of Alok’s game character, please visit https://drive.google.com/open?id=1iDyQGIfGlWNS61-s6bdGYds_cYVUEaaq

About Garena:

Garena is the leading games developer and publisher in Southeast Asia, Taiwan, and Latin America, and has expanded into other fast-growing markets globally.

For more information on Garena, please visit https://www.garena.sg

To find out the very latest on Free Fire, head to Facebook.

About Alok:

Alok is a DJ and an electronic music producer, who was recently ranked 11th Best DJ in the world by the British magazine DJ Mag. He was raised in a family of electronic music artists and, through the example and encouragement from his parents, Swarup and Ekanta, pursued a career in music, just like his twin brother, Bhaskar. He is currently the Brazilian artist with the most listened song in the world, entitled “Hear Me Now”.

Alok in the world:

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