Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 31, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Press Releases
  Flavourworks raises further $650,000 from GC Tracker Fund for Revolutionary Game/Film Hybrid Touch Video Technology
  Share on Twitter RSS
 
 
03/03/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Flavourworks raises further $650,000 from GC Tracker Fund for Revolutionary Game/Film Hybrid Touch Video Technology, bringing total Series A funding to $4.5m

  • Flavourworks is a revolutionary games studio which fuses the intensity of filmed content using real actors with the deep interactivity of narrative video games, creating a brand new genre at the intersection of movies and games;

  • Flavourworks’ proprietary Touch Video technology lets players touch the screen to control the actors’ choices, to experience a personalised storyline that reflects their own decisions.

  • GC Tracker is a vertically focused investment fund dedicated to supporting seed stage companies across interactive entertainment, and is managed by Jon Goldman, Greycroft Board Partner and Partner at Skybound.

  • This investment completes a fund-raising round for Flavourworks of £3.5M ($4.5M), that was led by Hiro Capital and Sky Ventures.

London, 03 March 2020: Flavourworks, the breakout studio that launched its debut title Erica to widespread acclaim last year, has secured an additional £500,000 ($650,000) in funding from GC Tracker, adding to its growing list of investors. With a visionary approach to blending the crafted intensity of cinema and live actors with the tactile immersion of gameplay, Flavourworks is creating a brand new genre at the intersection of movies and games. 

To facilitate this vision, the studio developed Touch Video, a patent-pending live action video engine to engage audiences in novel ways and bring their stories to life. This genre-defining toolset which will facilitate the sharing of never-before-seen stories, empowering developers and creating opportunities for storytellers to share their content with previously inaccessible audiences. 

“With Black Mirror, Lion King and now Mandalorian, videogaming and Hollywood are finally blending together,” commented GC Tracker’s Jon Goldman. “Flavourworks has truly positioned itself in the cross hairs of this trend. I could not be more excited to support this exceptional team.”

Touch Video technology allows players to reach into and interact with the filmed world, and to control the actors’ choices, creating a seamless and beautiful experience with personalised storylines that reflect the users’ own decisions and desire for agency. This newest investment will allow the studio to expand its pipeline further, including the addition of new features, IPs and games.

Flavourworks’ Series A funding round was led by Hiro Capital – the new games, esports and game technology VC Fund led by Inspired Entertainment co-founder Luke Alvarez, Games Workshop co-founder Ian Livingstone CBE and Cherry Freeman, co-founder of LoveCraft. Sky Ventures also invested in the Series A round. 

Now, entertainment executive and venture capitalist Jon Goldman has joined the Series A funding round through the GC Tracker Fund. GC Tracker is a vertically focused investment fund dedicated to supporting seed stage companies across interactive entertainment, managed by Goldman, Greycroft Board Partner and Partner at Skybound.

This investment completes a funding round for Flavourworks of £3.5M ($4.5M), that was led by Hiro Capital as their debut investment, alongside Sky Venture Partners.

- ENDS -

About Flavourworks

Flavourworks is a revolutionary games studio that fuses the intensity of filmed content using real actors with the deep interactivity of narrative video games, creating a brand new genre at the intersection of movies and games. Through the use of its proprietary Touch VideoTM technology, Flavourworks combines the mechanics of traditional storytelling with immersive soundtracks and next-level interactions that let you touch, feel and experience nuanced, interactive stories like never before. https://www.flavourworks.co/