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July 15, 2020
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Press Releases
  Hiber Adds Game Industry Veterans to Lead Product Development Team and Leverage Fast Growing Audience
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

GOTHENBURG, SWEDEN – June 2, 2020Hiber AB today announced some key additions to its product development team with Johan Peitz and Lucas Hadin, both previously at EA. The two games industry veterans further expand the team’s experience and add proven executives with data-driven product development expertise.


Johan Peitz joins Hiber as VP of Product, coming from EA’s Ghost Games where he led the live service for the Need for Speed franchise. He has spent the last two decades making games, from electronic board games to massive mainstream games for Facebook, web, mobile, and consoles. Previous engagements include Head of Product and later Head of Games for mobile chat app Palringo, as well as founding and leading his own games studio Free Lunch Design. He has served in a variety of roles ranging from CTO to  Creative Director, to heading product management and games departments, and has a strong background in both social and mobile.


Lucas Hadin has joined Hiber as Director of Business Intelligence, a role that will have him analyzing the company’s data to inform product development and ensure Hiber’s platform is tuned for its audience. He has more than 12 years of experience in data analysis, forecasting, and testing models to turn data into actionable information and drive business growth. Previously he was responsible for business analytics at EA’s Ghost studio. Prior to EA, Lucas worked with a number of companies and clients in data analysis roles, including Toyota, MasterCard, Foxtel, Nestlé and others.

“Johan and Lucas will further solidify our product development team as we move from our MVP status to our commercialization stage in the future,” said Michael Yngfors, CEO and Co-founder of Hiber AB. “While we focus today on building a platform that our community loves, data can give us deeper insights into how to make it even better. Johan and Lucas both have perfect backgrounds for Hiber and we’re confident that they will be great contributors and team members adding greatly to our success as we execute our vision and plan.”


Hiber has been growing rapidly since adding a number of highly requested features to its social gaming and entertainment platform, including Multiplay, Chat with Friends, Player Homeworlds (personal game spaces), Playgrounds (public play spaces), and the ability to play and create your own shooter game. Engagement and retention are up significantly over the past couple of months, and the audience has grown rapidly with no signs of slowing, creating over 100,000 games in the last 6 months.


About Hiber AB

Founded in 2017 and based in Gothenburg, Sweden, Hiber has created a gaming and entertainment platform where people can play and create on their mobile devices and PCs. With thousands of games created each week, there’s always something new to play. For more information, please visit: or check out the company’s social media channels: Discord, YouTube, Twitter, Instagram, or Facebook.


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Hiber AB

[email protected]