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  Like cats? Why not take part in a feline-themed Game Jam
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Media release from Cats Protection


14 September 2020


Game developers with a passion for cats are being invited to take part in a Game Jam this Autumn.


Organised by leading feline welfare charity Cats Protection and Payload Studios via its Tentacle Zone initiative, the Game Jam takes place from 9 – 19 October and challenges developers to come up with a cat welfare-themed game following one of multiple themes to be announced on October 9th.


Entrants will receive free resources containing further details and game developers will be available via Discord to give feedback and discuss progress on games.


After the event finishes, the games will be shared with streamers fundraising on behalf of Cats Protection and they will help a panel of judges to select the best games, which will then be made available as free-to-play games on


The streamers belong to Cats Protection’s online community, Pawsome Players, which has raised around £37,000 so far to help unwanted cats through gaming marathons and streaming live content.  


“This Game Jam is a great opportunity to reach the UK’s cat lovers with a fun and educational game that hopefully they will want to play again and again”, said Donna Forster,  Cats Protection’s Senior Direct Marketing Officer. 


“Around one in four adults owns a cat* so a good game which catches the imagination could help game developers to make a name for themselves and grow their online communities.


“The successful games will also help to improve the welfare of the nation’s 10.9 million pet cats* which is one of Cats Protection’s charitable aims, so we hope developers see it as a cause that is worth supporting and get their thinking caps on to devise a successful game.”


“We welcome working with a charity that is as impactful and dedicated as Cats Protection, says Russ Clarke, CEO of Payload Studios. “We are happy to offer our support and provide feedback to help game developers aid a cause that might be close to them.”


For further details and to register, please visit

Cats Protection is the UK’s leading cat charity, helping around 200,000 cats every year through a network of around 230 volunteer-run branches and 37 centres. 


- ends -

For further information or an interview, please call Cats Protection’s Media Office on 01825 741 911 or email [email protected]

Notes to editors

  1. First asterisked figure from a survey of 1,120 cat owners aged 18 and over conducted by ICM Research on behalf of Cats Protection from 27 December 2012 and 4 January 2013. 
  2. Second and third asterisked figures from PAW (PDSA Animal Wellbeing) Report 2019, page 7 -
  3. Founded as the Cats Protection League in 1927, the charity adopted the name Cats Protection in 1998. We ask that you use the name Cats Protection when referring to the charity in all published material.
  4. Payload Studios is an award-winning, independent start up based in London which was founded in 2013 and today consists of over 30 passionate developers with a strong track record in PC, console and mobile games.
  5. The Tentacle Zone, created by Payload Studios is a game focused co-working space and virtual incubator in London, creating a world-class community of game founders and supporting them to help scale their business
  6. Further information about Payload Studios can be found at