Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 30, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Press Releases
  Longchamp x Pokémon & Pokémon GO
  Share on Twitter RSS
 
 
09/23/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

A new collection that is going to electrify this autumn! Player one: the French brand Longchamp and its legendary bag, Le Pliage®. Player two: Pokémon, the global cultural phenomenon from Japan. These two iconic brands have come together for a special collaboration.

 

Pikachu, the mascot of the Pokémon brand, electrifies the Le Pliage®, the Maison Longchamp classic. Your children will want to borrow your bag! 

This blend of French elegance and Japanese kawaii leaves nothing to chance. Longchamp is an acknowledged master in the art of dynamic collaborations that revisit Le Pliage® with brio.

Pikachu brings a touch of fun to these bags which are available in four exclusive versions. In black and white LGP canvas, in embossed leather or in a numbered, limited edition. Lastly, in black canvas featuring a Pikachu specially designed for the fashion house and wearing a jockey’s helmet that pays homage to the Longchamp logo. 

For all those who once dreamt of being a Pokémon Trainer, this new Le Pliage® bag is your ultimate badge of honour. Save the date all around the world for October 13, 2020! Let’s track them down!

To help celebrate the collaboration between Longchamp and The Pokémon Company, Pokémon GO players will also be able to show off their fashion with a new Longchamp x Pokémon avatar backpack accessory item available between October 2 and November 17, 2020.

Pokémon GO will be celebrating the collaboration with a special in-game event for all Trainers timed during the Paris Fashion Week. Beginning Friday October 2 at 8:00 a.m. Pacific Time (GMT -7) and continuing through Thursday, October 8 at 10:00 p.m., certain fashionable Pokémon will be appearing in the wild, challenging Trainers in raids. Trainers can search for these rare Pokémon in style with the Longchamp x Pokémon backpack available in the Pokémon GO shop. They can also match their avatar in by picking up any of the four exclusive versions of Longchamp  x Pokémon Le Pliage bag available on longchamp. com and in Longchamp points of sales from October 13, 2020 (October 9, 2020 in Japan).

Sophie Delafontaine, Artistic Director at Maison Longchamp  «Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places. We hadn’t explored entertainment and gaming before. It’s a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration.

Kenji Okubo, President of The Pokémon Company International “This partnership sees two iconic brands renowned for their creativity and design collaborating on a range of products that uphold Longchamp’s tradition for quality and luxury but add a fun and playful twist that is sure to appeal to fans of both companies.”