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January 23, 2021
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Press Releases
  Valkyries Hitting Race Tracks! Honkai Impact 3 Joins the 67th Macau Grand Prix!
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11/11/2020
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

SHANGHAI, November 11, 2020 - Global interactive entertainment developer and publisher miHoYo announces that Honkai Impact 3 is collaborating with professional race team PRP to debut a Nissan Skyline R34 Drift in Honkai Impact 3 livery at the 67th Macau Grand Prix!

Download Press Kit:

https://drive.google.com/drive/folders/1HUPj_wn8xgdMbR3zzrZNQrUIKQQchLJk?usp=sharing

 

The 67th Macau Grand Prix will be held between NOV 20 and NOV 22 this year. The annual Macau Grand Prix is the largest sports and tourism phenomenon in Macau. First run in OCT, 1954 as a club race for local motoring enthusiasts, the Macau Grand Prix has evolved into what many believe is the finest street circuit race in the world, drawing flocks of visitors to Macau yearly.

 

Consisting of professional racing livery designers, esports players, and racers, PRP is an emerging race team that has been pushing Asian youth racing and professional esports training forward in recent years. PRP has partaken in numerous major automobile events, including the French Renault drift project and the first Hong Kong motor show, broadening its media coverage. In addition, PRP has set up the drift team #NoR34NoLife and is actively engaging in various real-world and esports racing events.

 

Featuring stunning cel-shaded graphics, immersive storylines, infinite combo action, and smooth controls, Honkai Impact 3 has won itself an international following since its launch on mobile devices, achieving over 200 million downloads and frequently topping worldwide Apple Store and Google Play charts.

At the 67th Macau Grand Prix, the Honkai Impact 3 theme will be part of the Greater Bay Area GT Cup and Passion for the Track drifting performance. Racing queens dressed as Rita and Durandal will also interact with spectators throughout the show, which will certainly create another attraction!

 

The most noteworthy part of the collaboration is bound to be the full-body livery of Honkai Impact 3, which will adorn a Nissan Skyline R34 Drift competing in exhibition races! The Honkai Impact 3 team has released the main visuals of the themed race car recently to give their supporters an exclusive peek. Valkyries will see everyone in the race as the protectors of the track and the partners of racers!

 

About miHoYo:

Tech Otakus Save the World! miHoYo was founded in 2012 in Shanghai. Dedicated to becoming a leading developer and publisher of interactive entertainment, we have built a repertoire of transmedia franchise comprising games, manga, and light novels, as we continue pursuing our passion for creating the best interactive experience. At miHoYo, we want to share our vision with gamers everywhere to build a dedicated and dynamic community.

 

Press Contact:

Sam Lai

[email protected]

 

Xin Yang

[email protected]