Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 22, 2021
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Press Releases
  Ebuyer Joins Make-A-Wish UK
  Share on Twitter RSS
 
 
03/01/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Leading online retailer Ebuyer has joined forces with Make-A-Wish® UK as their official tech gaming partner.

Every day, the lives of 10 families in the UK are changed forever when a child is diagnosed with a serious illness. From that moment, childhood takes a backseat to medical appointments and worry.

When children with serious illness or life-limiting condition are referred to Make-A-Wish, they really do make a wish, and the charity does everything it can to make it come true. The charity, established in 1986, works with partners around the world to help fulfil those wishes.

Ebuyer E-Commerce Director Andy Roberts said, “We’re really excited about being the official tech partner of Make-A-Wish. They do such an incredible job creating life-changing wishes. Ebuyer is playing a small part by providing the tech that the children and young people wish for, yet this small gesture can make a huge difference to them and their families.”

The East Yorkshire based online retailer has over 6 million registered customers and supplies tech to consumers, businesses and educational establishments throughout the UK

Make-A-Wish Corporate Partnerships Manager Gina Fuoco said: “Ebuyer has been helping us grant our gaming and tech wishes since August 2020. Their support came at a vital time – making 54 wishes a reality when so many had to be cancelled or postponed because of the pandemic.

“That included 21 wishes for PS5s which were like gold dust to obtain! Gaming enables young people to interact, improve their motor skills and have fun. It often creates a level playing field online that contrasts with a seriously ill child’s real life experience so these wishes have a long-term impact.

“Ebuyer’s support has also included gifts-in-kind worth £22,636 which is incredible. We are hugely grateful to Ebuyer and excited to grow our partnership to grant even more wishes together this year.”

End

Photo attached. Caption: Pictured is Sunil, left, with his brother Rav on the day his wish was granted.

For further comment on this story please contact Graham Hey at Ebuyer on [email protected] or 07901 982663.

*Established in 1999, Ebuyer is a specialist online retailer of electronics and technology. It is based in Howden, East Yorkshire, and stocks over 40,000 products on its website (ebuyer.com). Ebuyer fulfils over 20,000 customer orders per week. Visit ebuyer.com

About Make-A-Wish

Make-A-Wish UK is a registered charity that was established in the UK in 1986 to support children and young people diagnosed with a serious illness or life-limiting condition, by granting them their dearest wish. The charity receives no Government funding - registered charity numbers: 295672 in England and Wales, SC037479 in Scotland.

Notes to Editors from Make-A-Wish:

• We do not use the phrase ‘terminally ill’ and ask that you follow suit because some poorly children and young people are not made aware of the exact nature of their diagnosis and we respect their family’s approach to their situation. Some also recover fully from their illness.

• Please refer to us as Make-A-Wish® UK in the first instance to distinguish us from affiliates in other countries and hyperlink to our website when you mention the charity online: www.make-a-wish.org.uk