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April 19, 2021
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Press Releases
  Ween, European esports competition platform, announces Blue United Corporation as its Official agency for North America and Japan
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03/02/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

New York, Tokyo and Spain – March 1, 2021 Ween and Blue United Corporation announced today the kick off of the collaboration between both organizations. Ween, European esports competition platform, has appointed Blue United Corporation as its official agency to launch their commercial efforts in North America and Japan.

Ween is an organization that enhances competitions and esports experiences for users and brands. Ween's platform has more than 12,000 users, 20 active games (FIFA21, League of Legends, CS: GO, Clash Royale, Valorant, or Fortnite, among others), and more than 350 Tournaments organized, mainly in Europe and Latin America. This company has been created by an enthusiastic group of esports tournament organization professionals and business developers, who have joined their knowledge and 15 years of worldwide experience to bring gaming to the next level.

Blue United Corporation is a marketing, PR, and business development agency with offices in New York, Tokyo and Nagano. With a vast experience in International expansion and business development, Blue United Corporation, focuses on elevating brands on a global scale and help them on expanding internationally (business development and expansion, PR/Communications, social media, marketing, etc.), owns and manages the only football professional tournament between club teams that are part of the Pacific Rim Region (Pacific Rim Cup), and is the owner of esports Blue United eFC, current Asian champion of FIFA.

Ween believes Blue United’s experience will significantly accelerate the Company’s presence and sales throughout North America and Japan, strategic markets for Ween.

“Esports has been the latest evolution in sports business.  The early investments we made and recent success becoming the Asian Champion have put our professional esports team and enterprise on the global map.  Ween is the perfect partner who shares a similar vision, and both being the frontier in esports is something I value.” said Takehiko Nakamura, President and CEO of Blue United. “We see the rapid growth towards the need for more sophisticated platforms for online competition. I am confident that we will empower each other's uniqueness and strengths, which would create a unique synergy in the region and the industry.  I am excited about all the ideas we have and look forward to working with Ween.” 

“We see Ween and esports as an innovative solution for brands and sport organizations to connect with customers, generate additional revenue and create content. Total esports viewership is expected to grow to 646 million in 2023 (almost doubling its audience in 2017 – 335 million-); and most projections put the esports ecosystem on track to surpass $1 billion in revenue for the first time this year”, said Javier Sanz, VP of Business and Legal Affairs of Blue United. “Asia-Pacific (APAC), North America, and Europe are the top three esports markets, respectively, in terms of audience and revenue. We are very excited to assist Ween in two of those regions, taking into account that APAC accounts for over half (57%) of global esports viewership in 2019, up from 51% in 2017, per Newzoo; and North America is set to hit $300 million in esports revenue in 2021.”

“We are completely sure that this new partnership is founded on a similar vision to develop esports”, said Jon Llaguno, Managing Director of Ween. “We feel very comfortable in a partnership where we can find new creative ways and solutions for sports organizations, brands and users thanks to Blue United. Esports are the new scope for the entertainment industry, we are widening an ecosystem where we aim to be the central key of the puzzle, due to our common knowledge and experience with gamers and a wide range of smart brands that have found with us a new way to engage customers. Ween is the place to meet and it is a great opportunity to join Blue United to make the ecosystem grow together.”

About Blue United Corporation

Blue United, is a marketing, PR, and business development agency with offices in New York, Tokyo and Nagano; which serves clients in North America, Asia, Europe and South America. With a vast experience in International expansion and business development, Blue United Corporation: - Focuses on elevating brands on a global scale and help them on expanding internationally (business development and expansion, PR/Communications, social media, marketing, etc.). - Owns and manages the only football professional tournament between club teams part of the Pacific Rim: https://www.pacificrimcup.com (Top 10 Best International Sporting Event of the Year SPIA Awards in 2018 and 2019). - Renders legal advice to clients in the international landscape. - Designs and executes the organization of major events and activations. - Owns and manages the first professional eSports FIFA-focused team in Japan, founded in 2017. Client history: Kashima Antlers, Sevilla FC, Matsumoto Yamaga, Yanmar, Under Armour, JLeague (SHC), Omiya Ardija and the Pacific League Marketing (holding that represents the commercial interests of 6 teams of the Japanese Baseball League), among others.

To learn more about Blue United Corporation, please visit: https://blueutd.com/en/ .

About Ween

Ween is a project focused on creating new business opportunities and technological solutions for brands as well as legendary experiences for users in the esports ecosystem. 

Ween is a technological esports engine where users can play their favorite games and win great prizes in all the competitions. The company aims to create iconic moments and esports experiences for gamers to feel like true esports professionals and also involve brands by generating their own territory in the ecosystem. 

Ween operates globally for any brand across the world interested in connecting with this high speed growing community of gamers. A highly skilled human team and a many years experience among gamers provide efficient and successful solutions for their partners and customers.

For more information or to explore working with Ween, please visit: https://www.ween.games

See full press release here: https://blueutd.com/2021/03/629/