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April 22, 2021
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Press Releases
  Billie Jean King Cup Partners with Popular Mobile Game Tennis Clash for Online Event
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04/08/2021
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]


The International Tennis Federation and Wildlife Studios announce a new partnership to bring the tournament experience to mobile devices 

San Francisco - April 8, 2020 - The Billie Jean King Cup by BNP Paribas is moving online with Tennis Clash. The International Tennis Federation (ITF) and Wildlife Studios have announced a new partnership that will bring the historic competition to the world's most popular mobile tennis game, Tennis Clash.


In the week that was due to feature the inaugural Billie Jean King Cup by BNP Paribas Finals, fans will be able to connect with the event in alternative ways through an in-game tournament between April 15 - 18. 
The event will also coincide with the Billie Jean King Cup Playoffs taking place on April 16 and 17, marking a true celebration of the first action to be played under the historic new Billie Jean King Cup brand.


Tennis and gaming fans alike will be able to enjoy the virtual competition, which will be divided into three leagues (Rookie, Junior, and Challenger), with the court stylized to match the Billie Jean King Cup visual identity.


“We are delighted to partner with Wildlife to bring the Billie Jean King Cup to new audiences and in a different way for existing fans,” says ITF President David Haggerty.  “One of the core values of the ITF and the Billie Jean King Cup is innovation, and now more than ever we must continue to modernise and enhance the fan experience. This is another step in delivering our bold ambitions to unlock the growth potential of the competition through new and innovative partnerships”.


Game Director of Tennis Clash, Ana Costa says “Being able to create a Tennis Clash experience for the Billie Jean King Cup was very rewarding since this is the first time a global team competition has been named after a woman. Since tennis is one of the most popular sports in the world, this partnership with ITF will keep everyone connected during these unprecedented times".


Developed by Wildlife and based on in-depth studies of the sport, Tennis Clash offers an experience that is very close to that of a real match. As a result, it has become highly popular not just with mobile gamers, but also tennis fans. Easy to learn but hard to master, Tennis Clash is consistently ranked in the top 5 in the sports games category in App Store, and was selected as one of the “5 best competitive games of 2019” in Google Play.


About the ITF


The International Tennis Federation (ITF) is the world governing body of tennis. Founded in 1913, its purpose is to ensure the long-term growth and sustainability of the sport, delivering tennis for future generations in association with its 210 member nations. The ITF organises men’s, women’s and junior tournaments on the ITF World Tennis Tour, and also manages the ITF junior team competitions, ITF Beach Tennis Tour, UNIQLO Wheelchair Tennis Tour and the ITF Seniors Circuit. The ITF is the owner and rightsholder of the two largest annual international team competitions in tennis, Davis Cup by Rakuten and Billie Jean King Cup by BNP Paribas, and manages the Olympic Tennis Event on behalf of the IOC. The ITF oversees the rules and regulations that govern international and national competition and is responsible for the worldwide development of tennis. Visit www.itftennis.com, www.twitter.com/ITFTennis, www.Facebook.com/InternationalTennisFederation


About Wildlife Studios


Wildlife is one of the world’s largest mobile gaming companies. In over ten years, it has launched more than 60 games, including hits such as Sniper 3D, Zooba, Tennis Clash, War Machines and Colorfy. Founded by brothers Victor and Arthur Lazarte, the company’s games have been downloaded more than 2.2 billion times across the planet.


Wildlife has over 900 employees in four countries around the world, and many positions available – especially in game design, engineering and growth.


To find out more about Wildlife and our career opportunities, visit www.wildlifestudios.com.