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September 25, 2021
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Press Releases
  The Sandbox to feature Richie Hawtin and deadmau5 in hot new metaverse collaboration
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
HONG KONG – May 26th, 2021 – The Sandbox, the decentralized gaming virtual world from Animoca Brands, is proud to announce today the latest partnership with two legendary electronic artists, Richie Hawtin aka Plastikman and deadmau5. The partnership has been brokered by Pixelynx, a new gaming venture launched by the two artists as a “portal into the metaverse” and to help a diverse range of artists and brands develop digital collectibles and virtual worlds.

Richie Hawtin and deadmau5 are renowned for pushing boundaries with new technology and have been experimenting with virtual worlds, non-fungible tokens (NFTs) and blockchain for the past two years. Pixelynx has acquired LAND in The Sandbox and will be launching gaming experiences and NFTs bringing its artists’ unique vision of music in the metaverse to The Sandbox.

The Sandbox is a unique virtual world where players can build, own, and monetize their gaming experiences using NFTs. These NFTs come in the form of SAND, ASSETs, and LAND. SAND is the currency used within The Sandbox which can be used to purchase ASSETs. ASSETs, are tokens serving as creation elements in The Sandbox Game Maker and are used on LAND, the digital real estate in this metaverse. These components of The Sandbox work in concert to allow players create digital assets in the form of NFTs, upload them to the marketplace, and integrate them into games using the #nocode Game Maker.

Watch the Deadmau5 x The Sandbox teaser trailer:

deadmau5 states: “As a virtual world fan, The Sandbox is a place I’ve been into for a few years now. There is no other platform like it with its ease of operation. Rich and I are known for the unique digital landscapes we create for our live shows and now we are planning something extraordinary in this space together.

Watch the Richie Hawtin x The Sandbox teaser trailer:

Richie Hawtin states: “With my collaboration with The Sandbox I intend to ENTER. this new developing world to create fun and safe places for like-minded people to hang out. This world will have an emphasis on music and collaboration and will become an important part of the Hawtin reality where I plan to bring all my projects together under one roof. I hope this will be a place to take the next step in our exploration of the promise of the Metaverse, together.

Richie Hawtin and deadmau5 represent the first wave of electronic music artists embracing a community-first mindset to lead the way in engaging deeply with their fans and audience in our gaming virtual world,“ said Sebastien Borget, COO & Co-Founder of The Sandbox. “As passion-driven artists, they are pushing the boundaries offered by NFTs in the open metaverse, and we look forward to seeing how they use their LAND to build original music and gaming experiences in The Sandbox.

The Sandbox has secured over 60 partnerships, including Avenged Sevenfold, The Smurfs, Care Bears, Atari, and CryptoKitties, to build a fun, creative “play-to-earn” platform that offers virtual worlds and game experiences owned and created by players. The play-to-earn model gives players true ownership of anything they collect in the game, allowing them to trade it to other players (including outside the game on other websites), transfer it to other players, or even resell it.

The Sandbox is scheduled to launch its first public Alpha for players later in 2021, enabling anyone to experience a social hub and gain the power to build a fantastic collection of fantasy and role-playing adventures that can be traded as NFTs with other players, creators, and artists on the platform.

Links & Social handles
Find more information on the The Sandbox on our Medium page:
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Join our Discord channel:
Visit the Pixelynx website:

About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand. The Sandbox has partnered with major IPs and brands including Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, Shaun the Sheep, and Binance, and expands their use in support of good causes. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox NFT Metaverse will offer players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize creations through blockchain. For more information, please visit and follow the regular updates on TwitterMedium and Discord.

About Animoca Brands
Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties and NBA Top Shot), WAX, Harmony, and Decentraland. Subsidiaries include The Sandbox, Quidd, Gamee, nWay, and Lympo. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.

About Richie Hawtin
Richie Hawtin aka Plastikman is an iconic electronic musician, DJ and technologist. His critical acclaim spans the creative realm of the fine art community to the technological vanguard. Meanwhile, as a performing artist, he is constantly pushing conceptual frontiers, moving things forward, welcoming as many as he can to ideas and experiences that would have seemed pure science fiction when he began his career. Hawtin will be working with other artists to deliver a unique multifaceted experience, including Minus artist Marc Houle.

About deadmau5
deadmau5, who is Joel Zimmerman, is an internationally acclaimed electronic music producer and musician.  A multiple JUNO Award-winner and GRAMMY nominee, deadmau5 produces a variety of styles and forms of electronic music. In the live realm, his 2019/20 U.S. cubev3 tour featuring production of his own design and implementation ranked in the Top 10 of Pollstar’s top tours globally. Beyond his music career, he is also a co-founder of gaming venture PIXELYNX and is an executive of HD streaming platform StreamVoodoo.

About Pixelynx
A new gaming venture launched by deadmau5 & Richie Hawtin that is focussed on launching new playable experiences and integrations with virtual worlds through blockchain technology.