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October 17, 2021
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  Tim Woodley elected new Ukie chair at annual general meeting
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
Hello Games’ Head of Publishing replaces Stu Dinsey as Chair; Samantha Ebelthite of Electronic Arts elected new vice chair


17 September 2021

Tim Woodley, Head of Publishing at Hello Games, has been elected the new chair of video games industry trade body Ukie.

Woodley replaces previous chair Stu Dinsey, Chair of Curve Digital, who stepped down from the role at the conclusion of his term.

Samantha Ebelthite, Commercial Market Director at Electronic Arts, was selected as the organisation’s new vice chair, replacing Dave Gould, Senior Director of Sales UK and Export at Take 2 Interactive, whose term has also ended.

Liz Fitzgerald, Director of Finance and Operations at Sony Interactive Entertainment, was reappointed Treasurer of Ukie.

The Ukie board elections saw five members successfully elected to the board. Jo Cooke (Bossa Studios), James Dobrowski (Sharkmob), Robert Kinder (Payload Studios) and Jay Shin (Arrogant Pixel) were newly elected, with Thomas Hegarty (Roll7) winning another term.

The Ukie Board now consists of 23 Directors and is more diverse than it has ever been in terms of gender and ethnicity.

“It’s an absolute honour to be elected chair of the Ukie board,” said Tim Woodley, Head of Publishing at Hello Games. “We’re living through one of the most exciting, but also exacting times for our industry. We are well-placed to capitalise on the opportunities and to meet the challenges head on.

“We have an amazingly talented and dedicated Ukie team and a board which represents the diverse facets of the UK industry. I’m looking forward tremendously to bringing my experience across development and publishing in all its shapes and sizes and helping steer the sector through the next era.”

“Once again, it’s great to see that the industry has elected such a diverse and experienced board to represent it,” said Dr Jo Twist OBE, CEO of Ukie. “The team at Ukie strives at all times to do its best to support the entire UK games industry, but having the backing of such a wide range of industry voices and perspectives makes our job easier.”

“I’d also like to extend a heartfelt thank you Stu Dinsey, Dave Gould and the other outgoing Ukie board members. They have provided an invaluable service to the organisation and I wish them all the best in the future.”

Discover more about the Ukie board at

--- Release ends ---

Notes to Editor

The full Ukie board is as follows.

Dr Jo Twist OBE, CEO, Ukie

Tim Woodley, Head of Publishing, Hello Games (Chair)

Samantha Ebelthite, Commercial Markets Director, Electronic Arts (Vice Chair)

Liz Fitzgerald, Director of Finance and Operations, Sony Entertainment UK (Treasurer)


Debbie Bestwick MBE, CEO, Team 17

James Butcher, UK and Ireland Xbox Category Director, Microsoft

Adam Campbell, Director of Product, Azoomee

Jo Cooke, Marketing Director, Bossa Studios

Angela Dickson, GM, UK and Ireland, Activision Blizzard

James Dobrowski, Managing Director, Sharkmob London

Geoff Dracott, Senior Director of Accounting (UK), Take 2

Jonathan Edwards, Head of Sales, Warner Bros

Des Gayle, Founder and Producer, Altered Gene

Thomas Hegarty, Co-CEO, Roll7

Robert Kinder, Publishing Director, Payload Studios

Li Ma, Director of UK and Ireland, Tencent

Phil Mansell, CEO, Jagex

Robert Posgate, Legal Counsel, Nintendo UK

Ranjani Natarajan, Senior Producer, Robot Teddy

Harinda Sangha, Operations Director, Sumo Digital

Maria Sayans, CEO, ustwo games

Jay Shin, Director, Arrogant Pixel

Giselle Stewart OBE, Ubisoft, Director of UK Corporate Affairs


About Ukie (The Association of UK Interactive Entertainment)

Ukie is a not for profit trade body that represents the UK games and interactive entertainment industry. Its mission is to make the UK into the best place to make, sell and play games in the world.

It represents over 500 businesses working across the UK, including game developers, publishers, platforms and service providers. It supports companies through business support programmes, political engagement, speaking with the media on behalf of the sector and running education initiatives to boost the industry talent pipeline.

The organisation also supports and manages key industry responsibility campaigns such as and the Get Smart About P.L.A.Y. parental outreach campaign.


Contact: [email protected]