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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Friday 16th April/... The inaugural British Inspiration Awards has announced its finalists; honouring the top creative, entrepreneurial, inspirational people that have helped make Britain the great creative nation it is today.

Posthumously recognised among the finalists is legendary fashion designer, Alexander McQueen, who sadly passed away earlier this year.

In recognition of an individual, company or group’s contribution to the Creative Economy of Great Britain and the Inspiration that they give to others the winners will be awarded a Boudica; a forward-looking woman who inspired others around her. The Boudica logo with its four shades represents England, Scotland, Wales and Ireland moving forward together as one.

Full list of British Inspiration Awards’ finalists follows:


Richard Curtis, Sir Ian McKellen, and Nick Park


Elisabeth Murdoch, Sir David Attenborough, and Melvyn Bragg


Sir George Martin, Gareth Malone, Brian Eno, and David Arnold


Alexander McQueen, Gareth Pugh, and Nick Knight


Matthew Bourne, Antony Gormley, Zaha Hadid, and Damien Hirst


Jonathan Ive, Sir Norman Foster and Sir Terence Conran


Sir Richard Branson, Sir James Dyson, and Sir Tim Berners-Lee


Baroness Susan Greenfield, James Lovelock and Matt McGrath


Ian Livingstone, Sam Houser, and The Darlings


Michael Eavis, Sir David Attenborough, Sir Richard Branson, Dame Vivienne Westwood

In the lead up to the general election, the event has also garnered the support of the three main party leaders:

Prime Minister Gordon Brown MP, said: “Britain is a country full of talent. You see it every time you turn on the TV, when you watch a sports event, a film, or flick through the pages of a fashion magazine. You can hear it in our music. And you can feel it in the energy and dynamism of our communities.

“I am enormously proud of the talented people in this country who, through their creative and entrepreneurial gifts, illuminate their lives and enrich ours. And the British Inspiration Awards is a great way of both recognising their endeavours and celebrating our achievements as a nation.”

David Cameron MP, Leader of the Conservative Party, said: “British design and creativity has led the world for many years, and we should be proud of that heritage. I welcome the opportunity this event brings to celebrate our many creative successes.”

Nick Clegg MP, Leader of the Liberal Democrats, said: “This event is a fantastic opportunity to celebrate the excellence of the individual nominees in their respective fields and also to recognise the enormous contribution that creativity makes to our economy, our society and our culture.”

The British Inspiration Awards are being driven by an Executive Committee led by David Yarnton, UK MD of Nintendo. Yarnton, said: “The quality of our nation’s artistic deeds are expressed profoundly through this list of finalists. We’re privileged to be in a position to honour such consistent standard bearers for the great British creative sector.”

He added: “We also want to stand up and show support for many organisations and charities that deserve more help and support. As a sector this makes us very proud indeed.”

The Awards are a charity-facing event with 100 per cent of net proceeds going to UK charities, including help for the families of UK Armed Forces. They are supported by industries including video games, interactive entertainment, fashion, music, film, television and media.


The inaugural British Inspiration Awards will take place (1130am start) on Friday 23rd of April 2010 at The Brewery, Chiswell Street, London EC1.

Partners also include The Brewery, Daily Mail, Express Newspapers, City AM, and Fullers.

The British Inspiration Awards has an Executive Board which is led by David Yarnton. The Board includes:

Richard Desmond – Northern & Shell Plc

Wendy Malem - Director of the Centre for Fashion Enterprise at London College of Fashion.

Russ Lindsay - James Grant Media Group

Simon Harvey – Barrington Harvey

Tom George - CEO Media Edge CIA

Gary MacManus – CEO Reach LTD

Colonel Ben Farrell MBE

Nicola Mendelsohn – Chairman Karmarama

Philip Snape – MD PSA Communications

A working group is responsible for the event.

The BIAs will support The Dallaglio Foundation and Games Aid as its main beneficiaries.

A prime beneficiary of The Dallaglio Foundation is the Help for Heroes Charity.

Further information can be found at

Tickets can be ordered through the website or by calling Barrington Harvey on 01462 456780.

Contact: Simon Harvey - Barrington Harvey - 07860 401 882 -