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  COMPANY OF HEROES® ONLINE OPEN BETA LAUNCHES IN NORTH AMERICA
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09/03/2010
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

AGOURA HILLS, Calif. September 2, 2010 -- THQ Inc. (NASDAQ: THQI) today launches the Company of Heroes ® Online Open Beta for North America, with an exclusive in-game content package available for those creating accounts by September 8.

Developed by THQ’s Relic Entertainment studio, creators of the award-winning Company of Heroes ® and Dawn of War ® franchises, Company of Heroes Online is an online multiplayer Real-Time-Strategy game that is free to download and play. Building on the frenetic Real-Time-Strategy action of the original Company of Heroes, Company of Heroes Online offers army specialization, commander customization, and persistent progression. Players will enter each match with a unique selection of upgrades and hero units with new items and experience earned with every match played.

The Company of Heroes Online Open Beta features two different armies, the Allies and Axis, each with three different divisions offering players a choice of play style. The Open Beta features 17 different multiplayer maps, which will be split between 1v1, 2v2, 3v3 and 4v4 modes. Players of the Company of Heroes Online Open Beta will also be able to enjoy the single player campaign from Company of Heroes for free. Players can download and play the Open Beta now by going to www.companyofheroes.com.

Users who register for the Company of Heroes Online Open Beta before September 8 will also receive an exclusive in-game item pack for free. This pack will include 3,000 free supply points to use in the shop, 500xp to level up the commander, one free hero unit and one free army item giving early adopters a head start on the competition.

Michael Lustenberger, Vice President of Global Brand Management – Online, commented, “There really is no barrier to entry with Company of Heroes Online. Players will be able to experience both the single player campaign and online multiplayer for free and even receive free in-game items if they register before September 8. Sign-up today and experience the critically acclaimed Company of Heroes for yourself.”

About Company of Heroes Online

The critically acclaimed real-time strategy game, Company of Heroes, is now available as a unique free-to-play micro-transaction online multiplayer experience. Take command of your company as you wage online warfare across the ravaged battlefields of World War II-era Europe. Choose from one of six different divisions, from the brutal German Blitzkrieg to the deadly efficient Allied Airborne, each with its own combat style and unique Commander Abilities. Customize your army and enter each battle with your own unique set of battle-tested Heroes, upgrades, and devastating Commander Abilities. Become the ultimate military commander as you unlock new abilities with every conflict and build your army with every victory.

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, Company of Heroes, Relic Entertainment and their respective logos are trademarks and/or registered trademarks of THQ Inc.

All other trademarks are the property of their respective owners.

The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the Company of Heroes Online Open Beta, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

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