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  App store optimization for game developers
image "Once you have implemented App Store Optimization, downloads will increase, users will find your app more easily and you will rank higher compared to your competitors."
  Feasible interface adventures: Designing the complex UI of Affordable Space Adventures
image How do you get players to understand an overly complicated UI -- when that's the point? This design article covers how the devs reached a feeling of "in distress and slightly overwhelmed" yet comprehensible and usable.
  Disney Infinity sales slow ahead of sequel
image Disney Interactive today posted break-even operating income, reflecting a decline in sales of its popular toy-to-game franchise, Disney Infinity.
1 Activision Blizzard revenues climb, even as World of Warcraft subs tank
image WoW shed 1.5 million players during the quarter, but Destiny, Hearthstone, and Call of Duty are making up for any downturn in the decade-old MMO.
6 Don't miss: The fight to finish Galak-Z
image 17-Bit CEO Jake Kazdal speaks to Gamasutra about the development of Galak-Z and why 17-Bit decided to switch gears and embrace procedural generation, throwing out months of work in the process.
  Get a job: DrinkBox Studios seeks a 2D Animator
image The studio behind Guacamelee and the upcoming Severed is seeking a 2D animator in its Toronto, Canada-based studio.
29 Don't miss: Evaluating game mechanics for depth
image Ratchet and Skylanders designer Mike Stout writes on depth: "To me, it describes a sweet spot -- that point during a game where the player can repeatedly display his mastery of a game mechanic."
  Women in the game industry share stories of improving diversity
image A panel of women from companies like King, NaturalMotion and Gameloft came together at GDC Europe today to share their experiences as women in the industry and offer advice for increasing diversity.
  Facebook cancels plans to change how ads work
image In the face of fierce opposition from ad networks and game developers, the company scraps plans to force sharing of information with the platform.
  Chinese developers have the West in their sights
image In terms of being able to compete globally, that is -- and they'll get there in time, both the government and the CEO of Perfect World promise.
1 China has 366 million mobile game players, as revenues skyrocket
image ... and that's not all. According to a new report from Chinese media company Sina, the country has 134 million PC gamers, too.
2 5 lessons learned building Vainglory, a MOBA for touchscreens
image "I wanted to share five lessons we’ve learned while developing the game and bringing a super core, traditionally PC-only genre to touch screens."
  Ninja Theory's tips for surviving and thriving as a 'AAA indie'
image Ninja Theory Tameem Antoinades offers an update at GDC Europe on how the studio is developing Hellblade with a 15-man team, and offer tips for fellow devs on making indie games with AAA polish.
15 A narrative fallacy: It's all about Aristotle
image Warren Spector explains how crucial it is for game narrative to matter -- and shares examples from Deus Ex and Epic Mickey that showcase how you do it.
1 Mobile game startup Seriously lands $18M
image As the mobile industry continues to go from strength to strength, more investors are entering the space in the hopes of unearthing the next Angry Birds or Candy Crush Saga.
  Sponsored: From hindsight to insight to foresight in the Azure cloud
image Microsoft Azure offers a number of benefits for people planning to build analytics into their games.
  Rocket League 'definitely' headed to other platforms
image Rocket League has been downloaded over 5 million times, and developer Psyonix is now looking to capitalize on that meteoric momentum by bringing the title to other platforms.
1 A newbie's guide to exhibiting at public game events
image "I've had some trouble in the past finding good resources for first-time exhibitors, so after wrapping up a second year of con seasons, I thought it might be useful to write up some of my own initial impressions."
  Keiji Inafune's clumsy Kickstarter misses target
image Proving that more can indeed be less, Red Ash, Keiji Inafune's spiritual successor to Mega Man Legends, has fallen $279k short of its sizable $800k Kickstarter goal.
5 Cities: Skylines dev: Don't punish your players; teach them
image Cities: Skylines lead designer Karoliina Korppoo offers a postmortem of sorts at GDC Europe, deconstructing her design philosophy and making a case for designing games that teach, rather than punish.
  Hooking up Elias' adaptive game music to Unity
image "I am going to show you a real world example of how adaptive music is used in a game, how simple it is for programmers to get Elias up and running in Unity."
  Valve shares advice on designing great VR game interactions
image At GDC Europe today, Valve's Yasser Malaika shared some key lessons learned about how to make great VR game interactions by both Valve's own devs and external dev partners like Owlchemy Labs.
2 5 video game translation tools
image A list of five tools used by a professional localization house when translating video games -- ranging from free to paid tools.
  Spry Fox's Alphabear cracks the code of mobile puzzle popularity
image How Alphabear braved the dark waters of the free-to-play ocean with irresistible viral sharing and a sensible business model -- and made it through the journey 1 million downloads strong.
8 Game devs negative on job outlook, positive on diversity, says IGDA survey
image Game developers optimistic about growth, less so about the industry itself, says new IGDA survey of game dev professionals -- which also touches on quality of life, diversity, and opportunity.

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  Virtual Reality in the Uncanny Aural Valley
by Winifred Phillips
With the arrival of virtual reality, audio developers may have to wrestle with the Uncanny Valley,...
  Achieving a "walls on fire" effect using simple shader changes
by Radu Muresan
Step by step walk through the process of converting a static/flat art style to a more "alive" by...
  App Store Optimization for Game Developers
by Trevor McCalmont
App Store Optimization, or ASO, is an essential marketing tactic for game developers. App Store...
6 Steam Reviews – a harsh place to be if you EVER make a mistake
by Paul Johnson
Admittedly a little self-serving, but there's a real message in here about making sure you get...
1 Cheating at Candy Crush Saga
by Marcus Carter
Often, cheating is understood as transgressive and non-playful. Thinking of it this way, and...

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arrowPress Releases
August 5, 2015
PR Newswire
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Games Press
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Exis, LLC
Exis, LLC XCOM, CIV, Bioshock Infinite, World of Tanks, the list goes on.Top publishers and defense contractors count on Exis to deliver their assets. Why not join them, and get the best art possible for your projects?
Agni Interactive, Inc
Agni Interactive, Inc Agni Interactive is a creative content development company focusing on bringing our clients’ creative vision to life through concept art/pre-production, production art services, mobile game design and development services. Our clients include DeNA, Storm8
Guenther & Associates
Guenther & Associates A CPA Firm that provides Specialized Accounting, Legal and Tax Services to the Video Game Industry.
ADIA Entertainment Ltd.
ADIA Entertainment Ltd. Adia Digital Art is one of China's biggest digital art production companies, and one of the main go-to outsource solutions in Asia for game developers world-wide.
Zvky Design Studio
Zvky Design Studio Zvky Design Studio, is a next-gen entertainment design firm based in the "silicon valley of India". We are a "Quality First" studio where we focus our passion, energy and skills to deliver exemplary next-gen art for all platforms.
Clean Cuts Music & Sound Design
Clean Cuts Music & Sound Design Clean Cuts is an award winning audio facility with over 25 years of experience in original music composition, custom sound design, audio implementation, and voice over casting. We have 14 audio suites, 16 sound designers, and staff 3 full-time composers.
GameVision Studios
GameVision Studios Disney, Kabam, MachineZone, DeNA, PoketGems, and many more. The world’s leading mobile game companies have trusted GameVision to deliver art assets for their top grossing games. Why not join them? Contact GameVision today!
Flippy Fox Studios
Flippy Fox Studios Flippy Fox Studios is a game development company located in Orange County California. We specialize in AAA Game Software Engineering. We help you ship your games!
Roboto Roboto is a young art production studio with AAA game development in its DNA. We are dedicated to creating excellent art quality and providing a reliable service at competitive rates

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Design 101: The Structure of Fun
image The third entry in Dan Felder's Design 101 series takes a look at the critical event structure that drives gaming narratives and dictates gameplay pacing.
Results from Game Design Challenge: Constructive Destruction
image Our readers tackled the difficult task of designing a game based around the destruction of its included environments. Here are our top entries.
How Elementary Minute's Student Developer Won an Apple Design Award
image In this in-depth interview, WatchGames discovers how Austrian student Klemens Strasser made his Apple Watch game Elementary Minute and won an Apple Design Award.