Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 19, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Mark Rosner's Member Blogs

Posted by Mark Rosner on Wed, 02 Sep 2015 01:17:00 EDT in Business/Marketing, Smartphone/Tablet
LTV, the lifetime value of a customer, is one of the most important metrics for game developers to track. It is the ultimate benchmark of how your game is doing in terms of revenue. You can calculate LTV lots of ways, but this shares how you can increase.

Posted by Mark Rosner on Mon, 29 Jun 2015 01:49:00 EDT in Business/Marketing, Smartphone/Tablet
Paying attention to your game analytics is fundamental to the success of your game, especially on mobile, and especially when it comes to monetization. But youd be surprised how many developers I encounter who dont give analytics their due.

[Previous Mark Rosner Blogs]