Nicholas Lovell's Expert Blogs
Many games studios and professionals struggle with the transition from AAA development to making F2P games. The Pyramid of F2P Games: core loop, retention game and superfan game provides a framework for F2P game design.
Microsoft bets that content will attract users; Sony bets that users will attract content. Who will win?
The Xbox One misses the mark because it is the culmination of a strategy formulated in the 1990s. It is a weapon to win the battle of the living room, when the real battle is for the personal screen.
Apple recently settled a class action lawsuit in the US alleging that minors had racked up huge bills without the knowledge of their parents. The consequences of the settlement will be great for the industry. Here is why.
There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations.
Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they donít even understand the threat they face.
This post is an attempt to look at Sony's online strategy and make a case for the defence.
Recent pronouncements from Nintendo and Sony show that they misunderstand the threat they face. Like the music industry before them, their refusal to see what is really happening will cost them dearly.
Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules.
Is the future of the games industry Farmville and WeRule? Or is it plucky little indies creating Joe Danger and Angry Birds?
Well actually, the industry is splitting into three, and medium-selling console titles will be the losers.
In the argument over whether marketing or product development is king, the key point is being missed: Marketing IS product development.
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