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Nicholas Lovell's Expert Blogs
What makes a platform? Games or users? Console makers place their bets.  |
| Posted by Nicholas Lovell on Tue, 11 Jun 2013 06:33:00 EDT in
Console/PC,
Business/Marketing
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| Microsoft bets that content will attract users; Sony bets that users will attract content. Who will win? |
| Read More... | 37 Comments |
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Xbox One: a flawed plan, well executed |
| Posted by Nicholas Lovell on Thu, 23 May 2013 09:43:00 EDT in
Business/Marketing,
Console/PC
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| The Xbox One misses the mark because it is the culmination of a strategy formulated in the 1990s. It is a weapon to win the battle of the living room, when the real battle is for the personal screen. |
| Read More... | 70 Comments |
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Five reasons why Apple’s loss of its IAP class action lawsuit is good for the industry |
| Posted by Nicholas Lovell on Tue, 05 Mar 2013 09:57:00 EST in
Business/Marketing,
Smartphone/Tablet
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| Apple recently settled a class action lawsuit in the US alleging that minors had racked up huge bills without the knowledge of their parents. The consequences of the settlement will be great for the industry. Here is why. |
| Read More... | 17 Comments |
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Three ways to market your indie game |
| Posted by Nicholas Lovell on Mon, 19 Sep 2011 11:51:00 EDT in
Business/Marketing
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| There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations. |
| Read More... | 7 Comments |
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Maybe Sony does get digital: the case for the defence |
| Posted by Nicholas Lovell on Mon, 28 Mar 2011 07:15:00 EDT in
Business/Marketing
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| Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face.
This post is an attempt to look at Sony's online strategy and make a case for the defence. |
| Read More... | 17 Comments |
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Sony and Nintendo Don't Even Understand The Threat They Face |
| Posted by Nicholas Lovell on Fri, 18 Mar 2011 08:38:00 EDT in
Business/Marketing
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| Recent pronouncements from Nintendo and Sony show that they misunderstand the threat they face. Like the music industry before them, their refusal to see what is really happening will cost them dearly. |
| Read More... | 43 Comments |
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The Ten Rules Of Gamification |
| Posted by Nicholas Lovell on Thu, 17 Mar 2011 09:25:00 EDT in
Design
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| Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules. |
| Read More... | 13 Comments |
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The Future Of The Games Industry? It’s In Three Parts |
| Posted by Nicholas Lovell on Wed, 13 Oct 2010 02:52:00 EDT in
Business/Marketing
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| Is the future of the games industry Farmville and WeRule? Or is it plucky little indies creating Joe Danger and Angry Birds?
Well actually, the industry is splitting into three, and medium-selling console titles will be the losers. |
| Read More... | 10 Comments |
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Marketing IS Creativity |
| Posted by Nicholas Lovell on Wed, 29 Sep 2010 09:16:00 EDT in
Business/Marketing
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| In the argument over whether marketing or product development is king, the key point is being missed: Marketing IS product development. |
| Read More... | 14 Comments |
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Snobbish, Arrogant and Elitist - Why Attitudes to Zynga Suck |
| Posted by Nicholas Lovell on Wed, 08 Sep 2010 09:20:00 EDT in
Business/Marketing
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| SF Weekly published an expose of Zynga's dubious business practices. But it revealed a snobbish, elitist and just plain wrong attitude to social games. |
| Read More... | 98 Comments |
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