Virgin Appoints CEO For 3D Digital Distribution
Officials from the Virgin Games' operated Game Domain International (GDI) have announced the appointment of former Activision executive Roger Walkden as the company's CEO. In his new position, Walkden will help drive the company's global initiatives including Virgin's upcoming games download service A World of My Own
Prior to joining GDI, Walkden served as the vice president of Activision Europe's UK, Emerging Markets and European Marketing divisions, and held multiple prior positions at Activision within sales, marketing, and operations. Based in the U.K., Walkden will report to the GDI Board, which includes Simon Burridge, CEO of Virgin Games and technology entrepreneur Chris Gorman OBE.
His experience will no doubt prove valuable to GDI, as the company looks for Walkden to help launch Virgin's digital distribution platform A World of My Own
, which is being built
using Simutronics' HeroEngine, and promises, says Virgin CEO Richard Branson, "to do for PC games what iTunes has done for music."
Announced in February
, the service is to be run by Virgin Games, and will utilize a 3D community based interface, rather than the utilitarian designs currently favored by rivals such as Steam.
"We are delighted to welcome a skilled industry professional of Roger's experience and calibre," said Chris Gorman. "His extensive experience in building partnerships within the industry makes him the perfect choice to bring GDI’s new platform to the publisher and development community. As a veteran of fast growing businesses, he will be a tremendous asset as we strive for leadership of the fast-expanding Games on Demand market with the new digital distribution technology GDI has developed."