Mountain View, California-based NeoEdge Networks, creators of casual game portal MostFun, has announced that Atari founder and gaming industry pioneer Nolan Bushnell has joined NeoEdge’s board of directors, where he will help establish the company as “a definitive provider of advertising for online and downloadable games.”
Called by some the "Father of the Video Game Industry," for his work on early arcade games Computer Space
, Bushnell went on to found the Chuck E. Cheese game restaurant chain, and is now involved in new company uWink, which recently launched its first uWink restaurant concept, combining food, drinks, and media.
“I’m excited to help such an innovative team,” commented Bushnell. “I’m confident that NeoEdge is on its way towards revolutionizing the video game experience by providing safe, simple and free, unlimited game play through its secure game and advertising delivery platform.”
NeoEdge officials also note that the company has signed a pair of partnerships with casual game publishers PlayFirst and Alawar, which will see the companies providing casual games for NeoEdge’s MostFun portal.
The first titles to be made available through this partnership are PlayFirst's Diner Dash, Sweetopia, Oasis
, and Spellagories
, and Alawar's Arctic Quest
and Magic Ball 2
. The games will be offered as part of NeoEdge's recently announced
ad-supported game delivery network, which offers unlimited play of casual games with advertisers supporting the service 'per-hour' of play.
“Casual games continue to grow in popularity and are virtually an untapped resource for advertisers,” said Alex Terry, CEO for NeoEdge Networks. “Consumers who play video games represent a targeted and captive audience in demographic areas that are key to NeoEdge. They also spend several hours a day playing games, giving advertisers and publishers unprecedented opportunities to integrate their brands and messages into this immersive consumer experience.”