Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 30, 2014
arrowPress Releases
August 30, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Halo 3  Reaches $170 Million In First Day Sales
Halo 3 Reaches $170 Million In First Day Sales
September 26, 2007 | By Brandon Boyer

September 26, 2007 | By Brandon Boyer
Comments
    Post A Comment
More: Console/PC



Microsoft has announced that its Halo 3 has sold an estimated $170 million in the U.S. in its first day, making it "the biggest entertainment launch in history," noting that it has now beat out opening day theatrical releases of Spider-Man 3 and novels like Harry Potter and the Deathly Hallows.

The sales are generally in line with analyst expectations, with Lazard analyst Colin Sebastian estimating sales would quickly reach $200 million.

Wedbush Morgan analyst Michael Pachter stated that he anticipates that the title will be September's top release, expecting sales of over 3 million units in its first 12 days.

The game took more than 1.7 million copies in preorder sales, Microsoft says, surpassing the previous record-setting pre-orders for Halo 2.

The release has garnered praise from retailers as well, with GameStop merchandising VP Bob McKenzie saying in Microsoft's release that the title is expected to be "the biggest video game title generator in GameStop's history."

Again labeling the release a "pop-culture phenomenon,” Microsoft Game Studios VP Shane Kim said, “Not only is Halo 3 setting sales records, it’s also redefining entertainment. Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”


Related Jobs

Raven Software / Activision
Raven Software / Activision — Madison, Wisconsin, United States
[08.30.14]

Sr. Software Engineer (Gameplay)
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[08.30.14]

Senior AI Engineer
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[08.30.14]

Lead Tools Engineer - Infinity Ward
AtomJack
AtomJack — Seattle, Washington, United States
[08.29.14]

Level Designer










Comments



none
 
Comment: