Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 31, 2014
arrowPress Releases
July 31, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

RedOctane Adds  GHIII  Backing To Music-Making Campaign
RedOctane Adds GHIII Backing To Music-Making Campaign
January 17, 2008 | By Leigh Alexander

January 17, 2008 | By Leigh Alexander

NAMM, the trade association of the international music products industry, has announced it has partnered with Guitar Hero publisher RedOctane for a public awareness campaign.

The "Wanna Play?" campaign "encourages people of all ages to experience the joys of making music," and NAMM says it marks the first time it has partnered with a video game company.

NAMM says it aims to use game guitar playing to strengthen awareness of real-world musical instruments. The goals of the campaign are to encourage instrument play and to educate people about its benefits.

Through the partnership, NAMM's site will exchange links with and, and NAMM Member retailers nationwide will feature in-store Guitar Hero III kiosks and sponsor local contests with instruments and lessons as the prizes.

Said NAMM president and CEO Joe Lamond, "This initiative is a natural way to share the power and energy of recreational music making with an audience that is showing a desire to play a musical instrument. A recent NAMM Gallup poll showed that 82 percent of Americans who don't play a musical instrument wish that they did. Our partnership with Guitar Hero will demonstrate a fun progression from playing an interactive game with roots in music to learning how to play an instrument for real."

Related Jobs

YAGER Development GmbH
YAGER Development GmbH — Berlin, Germany

Senior Graphics Programmer (f/m)
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Raven Software / Activision
Raven Software / Activision — Madison, Wisconsin, United States

Senior UI Engineer
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States

Senior Gameplay Engineer - Treyarch


Kurtis Sasso
profile image
It would be great if the Guitar Hero franchise would let you play the music note for note as Rock Band does rather than just tossing in notes for the sake of making the songs harder....