Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 9, 2016
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Microsoft Drops HD-DVD Player Price
Microsoft Drops HD-DVD Player Price
February 6, 2008 | By Brandon Boyer

February 6, 2008 | By Brandon Boyer
    Post A Comment
More: Console/PC

Perhaps trying to rally support following the move away from the format by a number of major Hollywood studios, Microsoft has announced that the retail price of its HD-DVD peripheral has been dropped by $50 to $129.99.

Xbox spokesman Major Nelson announced the price drop via his weblog, also noting that the company's deal to give peripheral purchasers their choice of 5 free HD-DVDs (pdf) still stands.

The price drop follows the major announcement Warner Bros. made in early January when it said, just prior to the Consumer Electronics Show, that it has sided exclusively with Blu-Ray as its high-definition video format of choice beginning later this year, as it phases out HD DVD production by May of 2008.

Shortly thereafter, fellow studios HBO and New Line also pledged their support to rival video format Blu-ray. Paramount, however, said it would continue to support HD DVD.

Though Microsoft has repeatedly and firmly stated that it has no plans to switch its allegiance and offer a Blu-ray player, Xbox group marketing manager Albert Penello, speaking to Reuters at CES, said, “Should be consumer choice; and if that's the way they vote, that's something we'll have to consider."

Related Jobs

IndieBox — Orlando, Florida, United States

Director of Marketing
Sanzaru Games Inc.
Sanzaru Games Inc. — Foster City, California, United States

Texture Artist
Wargaming | BigWorld
Wargaming | BigWorld — Sydney, New South Wales, Australia

Senior C++ Software Engineers - Complex back-end server projects
Telltale Games
Telltale Games — San Rafael, California, United States

Character Artist

Loading Comments

loader image