At the "Lunch with the Luminaries
" luncheon at GDC this year, Sony's president of worldwide studios Phil Harrison told EA Blueprint's Neil Young that making Wii games may not be as viable as third-party publishers think.
Due to competition with Nintendo's unstoppable games, according to Harrison, who was speaking at the invite-only press lunch: "Your addressable market is only 40% of the installed base."
Young countered that EA's recent successful Wii title Smarty Pants
, which had its gestation in meetings at the last GDC less than a year ago with developers Planet Moon, was "very easy to build very quickly."
The EA executive suggested that it was "...fundamentally much more fun... almost like Xbox Live Arcade [development] to some degree" - he feels that's where the Wii's strength lies.