Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 31, 2014
arrowPress Releases
July 31, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


ESA: 38% Of Gamers Are Female
ESA: 38% Of Gamers Are Female
March 3, 2008 | By David Jenkins

March 3, 2008 | By David Jenkins
Comments
    Post A Comment
More:



A new report by the Entertainment Software Association (ESA) claims that 38 percent of all gamers are female, with the average female gamer spending 7.4 hours per week playing games.

According to the survey, the majority prefer to play casual style games and use primarily either the PC or Nintendo DS for their game playing.

Despite the high percentage of female game players in today's market, an International Game Developers Association (IGDA) study suggest that women only make up 12 percent of the games industry workforce.

Another separate report, commissioned by Sony Online Entertainment (SOE) and revealed as part of an CNN article on the subject, indicates that more than 60 percent of female students enrolled in game design programs at The Art Institutes said they believed male dominance in the industry was a deterrent to pursuing a career in the industry.

Speaking to CNN, SOE senior vice president of global sales and marketing for Sony Online Entertainment Torrie Dorrell, commented: "Women are out there in significant numbers playing MMOs, action games, first-person shooters. What is lacking in the equation are women behind these games."


Related Jobs

Raven Software / Activision
Raven Software / Activision — Madison, Wisconsin, United States
[07.31.14]

Senior UI Engineer
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[07.31.14]

Senior Gameplay Engineer - Treyarch
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[07.31.14]

Level Designer - Treyarch
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States
[07.31.14]

Human Resources Manager










Comments



none
 
Comment: