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Microsoft's Ballmer: We'll Support Blu-Ray In Ways That Make Sense
Microsoft's Ballmer: We'll Support Blu-Ray In Ways That Make Sense
March 7, 2008 | By David Jenkins

March 7, 2008 | By David Jenkins
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More: Console/PC



Speaking at the Mix08 Internet conference in Las Vegas, Microsoft chief executive Steve Ballmer has hinted again of Microsoft’s future support of the Blu-ray media format, admitting that Microsoft is already working on software support for the technology.

Quoted by the Seattle Post-Intelligencer, Ballmer commented: “We've already been working on [it], for example, in Windows, device driver support for Blu-ray drives and the like, and I think the world moves on."

"Toshiba has moved on. We've moved on, and we'll support Blu-ray in ways that make sense," he added.

The comments follow continued press speculation, and comments by some Microsoft employees, that the company may release a Blu-ray peripheral for the Xbox 360, as it did for Toshiba’s now abandoned HD DVD format.

Analysts though have been divided on the likelihood of any such move, which may draw unfavorable comparisons with the PlayStation 3 – especially since the peripheral is unlikely ever to be used to run games.


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Comments


Benjamin Hoyt
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Microsoft should definitely consider releasing an affordably-priced Blu-Ray add-on for the 360. There are 360 owners out there who have no real interest in buying a PS3 but who are no being forced to consider doing so, as it is the only logical solution for Blu-Ray. If, however, a sub-$200 Blu-Ray add-on were available for 360, some of those 360 owners would certainly consider buying that for their movies, instead of having to spend $400+ on a PS3. This would definitely help Microsoft keep those gamers from becoming potential PS3-owners....

Benjamin Quintero
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i second that...

Shannon Perkins
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third! ...this seems like a great win-win-win-- sony gets to sell more BR licenses, MS gets to avoid losing an important bullet-point, and I wont have to spend $300 on a BR device ...Ballmer really needs to step back and ask himself, "what have i done for shannon perkins lately?"


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