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Report: Eidos To Shutter Marketing, PR, Sales Teams
Report: Eidos To Shutter Marketing, PR, Sales Teams
April 25, 2008 | By Christian Nutt

April 25, 2008 | By Christian Nutt
More: Console/PC

According to a new report on consumer game website, Eidos is closing down its North American PR, marketing and sales departments as a condition of the financial infusion its parent company, SCi, has received from Warner Bros.

As reported earlier today, SCi has received a major investment from Warner Bros. in the form of a stock purchase worth 60 million ($118.5 million), particularly referencing a 'strategic distribution agreement' to drive growth in the U.S., Canada and Mexico.

As detailed by 1UP, the layoff of these departments of Eidos is "part of the deal with Warner Bros" - which has been rapidly expanding its U.S. game publishing and distribution presence, as recently showcased in a late 2007 Gamasutra interview with Warner Bros SVP Samantha Ryan.

Earlier this year, SCi cut the company's worldwide workforce by 25% and discontinued development on 14 different game projects in an effort to stem the company's financial losses -- including a a 81.4 million ($161.18 million) deficit in second half of 2007 -- and refocus it on high profile games likely to generate a larger return.

At press time, Eidos representatives were unavailable for comment - Gamasutra will update this story as more information becomes available.

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Bruce Everiss
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This is one of the "benefits" of industry consolidation. You end up with a lot less costs by getting rid of duplicate staff on the publishing side. Warners have bought thenselves a good strategic position here for not much money.

And as to further industry consolidation, there are going to be massive publishing redundancies after EA buy Take Two. Let's hope some of these are on the EA side because the people behind some of the excellent GTA IV marketing don't deserve to go.