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GamerBytes (for the latest console digital download news.)
Worlds In Motion (discussing the business of online worlds.)
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Survey: PlayStation 3 Skewing Older Than Xbox 360, Wii
by Brandon Boyer
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June 20, 2008
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A new survey by consumer research firm Experian has found that PlayStation 3 owners skew the oldest of all three consoles - with appeal at its highest levels to those 44 and older, also tracking low gamer activity in... needlework and antiques shopping?
The survey found that on a scale that found the Wii easily outranking the other two consoles amongst the 18-24 year olds but declining steadily as the age range grew higher, Xbox 360 ranked best with 35-44 year olds, with the PS3 showing a marked jump with the next-older group.
The survey also mapped some peculiar trends amongst PlayStation 3 and Xbox 360 owners, including the findings that a number of statements ring similarly true to both owners - "real men don't cry," "money is the best measure of success," and a slightly higher percentage of PS3 owners agree that "home decor is of particular interest to me."
The study also found that PS3 and Xbox 360 owners were, perhaps unsurprisingly, more likely to read video game magazines and, perhaps less so, to enjoy go-carting. Ranked low on the activity list amongst gamers: needlepoint and quilting, and shopping for antiques.
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Although...a Martha Stewart MMO...hmmmmm
Generally speaking, The older a demographic is, the more they have to invest in entertainment. Since they are coming towards the end of the mortgages, most likely have paid for their cars and generally are in a position where they can afford more luxuries.
Its pretty tough for a kid in elementary and middle school to convince their parents for a 400 dollar system. Especially when the Wii tends to have the franchises that are loved by children.
Kids know Mario, Zelda, Metroid, and Pokemon. The High school, college, and grad audiences grew up with those franchises and has moved onto more hardcore games.
Many of my friends still cannot afford a PS3 because they have too many other expenses to deal with.
These numbers make complete sense.