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Microsoft's Greenberg: Wii Customers May 'Graduate' To Xbox 360
by Brandon Sheffield, Staff
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July 4, 2008
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Talking to Gamasutra as part of a larger interview to be posted in the near future, Microsoft's Aaron Greenberg, director of product management for Xbox 360 and Xbox Live, has been commenting on Microsoft's attempts to attract casual gamers, suggesting that Wii customers are "going to want to graduate to an Xbox 360 experience" over time.
When asked about Microsoft's initiative to bring more casual gamers to the Xbox 360, and whether it's possible to appeal to 'core' and 'casual' game players in the same box, Greenberg commented specifically:
"Yeah, absolutely. I think that there's a difference in the type of customer that is buying the Wii. When you think about it, there's a difference between trying to be the number one console with nine year old gamers, and being the console that offers the most experiences from 13 to 33.
I think for us, we don't really see the Wii as a direct competitor, we actually very much complement the Wii experience. It's obviously clear that we're going head-to-head with the PS3 in this generation. I think what Xbox will be able to do as well as the Wii is grow the market.
In this generation we're seeing record revenues for the U.S. and globally for the business, and we're seeing more people buying and playing games than ever before, and the Wii is definitely part of that. And as they grow that pie, that benefits us too, because those customers are eventually going to want to graduate to an Xbox 360 experience."
When asked about Nintendo's de-emphasizing of hardware power with the Wii, with Gamasutra's interviewer suggesting that "...if they keep going down this path, they don't really need to make a Wii 2", Microsoft's Greenberg pointedly suggested:
"Everyone says that eventually the novelty will wear off, right? I think that a lot of the people that are buying that console today are not people that have generally bought consoles in the past, right?
You see they're not buying games on it, right? They're buying it, it's like something they break out when people come over, and it's maybe a fun thing, but it's almost like the same people that buy a karaoke machine, you know? They're not really buying it for games, they're just buying it as a novelty."
The full interview with Greenberg, including plenty more detail on Microsoft's thoughts on the state of the industry and plans for the rest of 2008, will debut on Gamasutra in the near future.
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2 years after the Wii's introduction and they're still trying to pass off this BS. it didn't work the other year, why should it work now?
I'm 35. I've been gaming since the seventies. I've been gaming on PCs for over 22 years now. The same is pretty much true for most of my friends. We bought Wiis. No we are not casual gamers and no we do not want 360s.
The XBox needs to graduate to better controls. Let's play a game like Gears of War on a controller designed for 3D platforming, do you people not see a problem with this? Does MS not realize the harm they've done to Window's gaming in general?
The PS2 had over a 100 million gamers world wide. Were they all casual gamers? Were they all hardcore gamers? No! The Wii has the same thing that made the PS2 a success, it's called diversity.
There is a console manufacturing market. Microsoft, Sony, and Nintendo are all competing in it. If this wasn't the case, then we couldn't be reading about the excuses of the bad losers.
Excuse me, did the friendly Microsoft bloke just say Wii gamers will GRADUATE to the XBox360. They will GRADUATE from the innovative family-friendly top-selling gaming platform, GRADUATE from the greatest advancement in game design making motion, direction, and balance a pivotal gameplay element, GRADUATE to the mundane status quo sofa-silhouette symbol of 'just another gaming platform' XBox360? Am I reading that right? By graduating, they put away the novelty and return to the 'press button/nob joystick' formula that has been prevalent since the introduction of pinball?
Right.
As much as I love my XBox360, and consider myself a satisfied customer of both their game library and support, I don't see the 360 making a sweeping domination of all age groups like Nintendo has. I'm not seeing my mom (proud Wii owner) badgering my old man to step up to volume light shaders and normal mapped textures, because heaven forbid, if she doesn't get a 1080i output, she'd never be able to beat Guitar Hero on hard! No, it's not like that. She gets to strum a squeaky guitar, gets to bowl, gets to golf, and as long as she has a glass of red wine, she doesn't give a damn about single-handedly mowing down an invading alien force AGAIN via Unreal3 Engine.
And as long as she can beat me at bowling, there's no hope for her to "graduate" to a console that doesn't carry a single gaming experience she'd enjoy as much as humiliating her own kin.
But what's this? XBox is dumbing itself down? Making a less-packed version of itself, the XBox Arcade, to reach out to casual gamers...a marketing strategy that Nintendo has been staunchly following since the Gamecube? Microsoft...going the Nintendo route?
Well Jesus River-Dancin' Christ. WHO is graduating to WHO now?
Just five minutes after posting, I get an excited phone call from my 56 year old father. My parents now own Rock Band for the Wii.
I don't necesarily agree with the WII being a short gamer-
kindergarten stage and the 360 the culmination of their journey, but i would argue that we'll eventually see many casual gamers becoming more demanding and crossing over into "core" game territory.
When i started gaming most games were arguable still so simple that they could be perceived as Casual games today.
That allowed me to start off easy and develop my gamer skills as the games became more hardcore. But someone who didn't start gaming back then and would've liked to try it would've had to dive straight into hardcore games, the entry level "casual" game category was long missing.
I'm hoping these new gamers will develop, as i have, to be more experienced and demanding gamers. Eventually perhaps crossing into core-game territory and pushing the industry forward.
I've made a blog post about this last month so i won't go into it here any further.
I own a 360 and I own a Wii. The wife and kids play the Wii, I play the 360. When we all play together, it's on the Wii.
I own an eight-seater SUV (essentially a mini-van) and a sports car. When my wife takes the kids out, it's in the mini-van. When I take everyone out, it's in the mini-van. However I take the sports car to work, and on a weekend when I need to run an errand I'll always choose the sports car first.
In my opinion, there is no "graduating" when it comes to the casual audience. However, as with the crossover vehicles we're now seeing more and more of -- mini-vans and SUVs with sports car-like lines and improved performance -- we may start to see game systems that try to bridge the gap between casual and hardcore.
I think the best numbers are those which highlight how many games are sold on the average for each console of each type.
The Wii democratizes a certain type of gaming, and this is not the one that looks really appetizing. I'm yet to see the vast majority of the new segment turn into faithful and long term buyers, spending their money on at least one or two games a month.
But I have to agree with others above who have said they do most of their gaming on non-Wii systems. The same is true for me. I play my friend's 360 and my PS2 more than I do my Wii. One of my friends plays primarily 360 games, and then plays Gamecube games on his Wii, and barely plays anything at all for the Wii itself. Another plays PS2 and Wii. And a couple of others just skipped the Wii entirely, seeing no point to actually owning the system.
The simple truth is that most of the games for the Wii are crap. Companies see the Wii as some casual-gamer paradise, where they can make a quick buck with shovelware quality productions sold at full price. Even the big companies are doing it. Just look at garbage like Soul Calibur Legends, the cut-down party game that is the Wii Smackdown vs Raw, the ton of party games, or any game with poorly implemented motion control shoved in as the primary control method.
In that regard, people may very well desire to "graduate" to another platform, just to get other kinds of games.
None of which adds up.
The emperor has no clothes!
I know its hard for gamers to understand, but not everything is a competition. MS and Wii really aren't competing. The wii is either a 2nd platform or sitting with an owner that has no interest in hardcore gaming. MS and Nintendo have completely different business models and the wii owner who only owns wii sports would be a loss in revenue if they were a 360 customer (which has an attach rate of 5-7 depending on source but unquestionably the highest in the industry).
I wouldn't use the word "graduate" as it comes off wrong, but he isn't wrong. He is quite right.