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News

  PETA Parodies, Attacks Cooking Mama Series
by Eric Caoili
17 comments
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November 17, 2008
 
PETA Parodies, Attacks  Cooking Mama  Series
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Animal right organization PETA (People for the Ethical Treatment of Animals) released Cooking Mama: Mama Kills Animals, an unauthorized online minigame collection parodying Majesco's Cooking Mama casual game series. PETA accuses the franchise's recipes of relying too much on animal products.

Mama Kills Animals also seeks to remind players that "over 40 million turkeys" are killed each year during the holiday season in factory farms. PETA says that the turkeys are raised in cruel conditions and provides "bonus" undercover video from a turkey slaughterhouse in the game.

The release of PETA's game comes ahead of the Thanksgiving holiday next week and Cooking Mama: World Kitchen's release for the Wii this week. The organization accuses Cooking Mama's recipes of being "so heavy on dishes that are made from dead animals that the only things missing are the blood and gore."

Developed by Taito, the Cooking Mama titles for Wii and Nintendo DS have been an extraordinary success for Majesco. Earlier this year, the publisher reported 1.6 million units sold for the franchise in the U.S. since it debuted in September 2006.

As with the spoofed titles, Mama Kills Animals has players scoring points by assembling a meal, but they'll need to do so through bloody but cartoonish minigames, like pulling out a bird's intestines and cutting off a turkey's head. Once the game is completed, the mascot Mama character decides to have a tofu-turkey instead.

In addition to offering vegetarian Thanksgiving recipes in the game, PETA encourages players to contact Majesco and ask for a Cooking Mama game with only vegetarian recipes.

"We're having a bit of fun at Mama's expense, but there's nothing funny about the suffering endured by turkeys and other animals who are killed for food," says PETA's Joel Bartlett. "With all the delicious vegan alternatives available, there's no need to make the carcass of a tormented bird the centerpiece of your Thanksgiving table."
 
   
 
Comments

David Tarris
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Well I'll make sure to eat twice as much turkey this holiday season on their behalves, then.

Grace Liu
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What about plants? Scientists have connected measuring equipments to plants and prooved that they have bio-electronic reactions that may or may not be qualified as "feelings," but they "remember" threats, pain, and recognize empty threats and stop reacting to them after a while. Surely it constitutes for some kind of cruelty when we crush hundreds of grains, in essence "baby plants", with our teeth?

Seriously... wow.

Blaire Brown
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Someone just spammed this game at most of the gaming communities I go to. They were promptly reported and banned.

Patrick Doran
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Peta wants Turkeys to either be immortal, die of atomic explosion, or ??? When they die in the wild they just get chewed apart, often with their organs eaten while they're still alive. Peta should protest against wolves, lions and other predators that are less humane than humans.

Kale Menges
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It's a video game, people. It's not real. These are the same people who thought Spielberg shot real dinosaurs in the making of Jurassic Park. Why not save the homosapiens....why doesn't PETA put all its effort and attention at stopping child abuse, or the genocides plaguing the African continent? I'm an animal lover, trust me, but promoting that kind of censorship and directly attacking what is actually a well-designed, non-violent, child safe product because it promotes the usage of animal by-products in food completely discredits the good things that PETA does accomplish on rare occasions. And on top of it all, their "parody protest" is violent and distasteful whereas the original is a wholesome and socially acceptable entertainment product. Talk about an hypocrisy: violence is okay, just don't be part of the food chain....

All hail Butterball and Bo Pilgrim.

Anthony Foster
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Why didn't PETA make a serious vegetarian game instead of this game? Better to try to scare people into stop eating meat and complain to get a game like that made I guess.

Joseph Vasquez II
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At least animals have a sporting chance. Plants can't run away. They just sit there growing beautiful for you until you rip their legs out of their feet and devour them alive. Eating plants is wicked!

lol.

David Delanty
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Couldn't PETA get sued for the unauthorized and negative implementation of the "Cooking Mama" name and character likeness?

Alan Rimkeit
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I hope they do get sued, but that is just me.

wayne lee
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has anyone actually played this? the controls aren't so great, but i actually found it pretty funny in a gallows humour kind of way.

people get so easily offended by PETA...

Roberto Dillon
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I can't believe some people found even a harmless game such a Cooking Mama offensive. Stupidity has no boundaries.

sean lindskog
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Quote: "And on top of it all, their "parody protest" is violent and distasteful"

Funny how killing animals is far more violent and distasteful when it involves real footage of the meat industry than when it is portrayed as cutesy cartoon characters.


David Partouche
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It's easy to complain about PeTA. Why don't they try to stop child abuse? Why an association about child abuse doesn't complain about racism? PeTA is about animal rights, so it's fighting against animal cruelty. They are doing good job, but people like prefer to complain, instead of doing something. Everytime I hear people asking me about children, or war, when I'm doing protests. But I also do for children, I'm fighting also sexism and racism. And you, are you doing something in your life to help other people? Animals are sensitive creatures, just like us, and and have a cognitive consciousness, which work mainly as we do. It's totally different from plants, but some are enough stupid to don't make a difference between plant and animal, but do a difference between animal and humans. Don't forget that humans are also animals. We just want them to live freely, and with respect, as every human should also have the right to live so. So maybe you're not agree with the fact that animals should have rights, you think that species stronger than other should have the right to exploit them (like ethnies stronger than others), but with this kind of mentality, the world will go worst and worst. We just want peace on earth, for everyone.
ps: sorry for my english, it's quite hard to talk about that when it's not my mother's tongue.

Andrew Heywood
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> It's easy to complain about PeTA.

Yes, yes it is - do you see why that is?

http://uk.youtube.com/watch?v=DsHUBEfBNMo&feature=related

Pippin Barr
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I'm a little surprised at the level of discussion here. I'd think it was potentially more constructive to talk about the nature of the persuasion taking place in the game, for example.

While I certainly don't support any number of PETA's tactics or philosophies, I hardly see what's so offensive in attempting to make a persuasive video game to get their message across.

I happen to find the game itself kind of ridiculous. PETA needed to engage more with what meat-eaters find appealing about eating a turkey, rather than attempt to portray everything about it as abhorrent. As it is, they totally alienate everyone almost immediately, which is a little pointless.

That said, surely they deserve some credit for the creativity. Over-the-top-ness aside, there's potentially a persuasive difference between watching a turkey's head being cut off and "doing it yourself," say.

As to the idea that PETA found Cooking Mama offensive, I didn't see any real evidence of that. The spokesperson seemed to indicate they were "poking fun at Cooking Mama" rather than outraged by it? In that case, the Cooking Mama format was just a (likely legally actionable - oops!) vehicle for their message.

David Mata
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In honor of this game, I just ordered a pork belly and pig jowl from my butcher, so I can make some bacon and guanciale at home.

PETA is a joke, and this is just another attention grabbing stunt. Sadly, they got what they wanted, media coverage.

Dana Hanna
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Anyone done the DEHTA quests in Lich King yet? Parody works both ways. I'm all for reform in the meat industry - it's rife with unnecessary cruelty, filth, unskilled labor, and safety hazards. But I don't begrudge my friends their bacon. And even within WoTLK fiction, I felt a little weird going out and killing human NPC poachers. The designer who created the Clam Master K assassination quest, however, might deserve capital punishment.


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