Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 29, 2015
arrowPress Releases
November 29, 2015
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

THQ's Farrell: Kids' Animated Film Games Becoming Less Profitable
THQ's Farrell: Kids' Animated Film Games Becoming Less Profitable Exclusive
March 11, 2009 | By Leigh Alexander

Animated film tie-in games may not be the cash cow they once were, said THQ's Brian Farrell, speaking at the Wedbush Morgan Securities conference earlier today.

"The kids' business, as you know, has been a huge focus of THQ for many years," said Farrell. "But there has been a trend away from licensed TV and movie games, and it's become much more competitive for all participants."

THQ's 2007 Ratatouille game performed disappointingly, and analysts suggested it was because few players liked the idea of a rat protagonist. They looked forward to the Wall-E title, assuming that the film's adorable goggle-eyed robot would move more units for THQ -- and yet it performed even worse.

Farrell suggested the decreasing performance of its Pixar games has less to do with the games themselves and more to do with this competitive trend in the animated film environment.

"Back when we took the Pixar license on several years ago, Pixar was the only CG animated film company, and now there are several... up to 10 or a dozen CG animated films each year," he said.

"So it's much more competitive -- which means that the kids' pie is getting sliced in smaller pieces, which makes it less profitable."

Related Jobs

The Workshop
The Workshop — Marina Del Rey, California, United States

Senior 3D Environment Artist
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States

Online Multiplayer Gameplay Engineer
SmartLivez Inc.
SmartLivez Inc. — Burlingame, California, United States

QLOC — Warszawa, Poland

C++ Programmer for Video Game Porting Projects

Loading Comments

loader image