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BlizzCon 09: StarCraft II Will Allow Modders To Sell Custom Maps
by Chris Remo
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August 21, 2009
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Acknowledging the considerable effect mods like Defense of the Ancients have had on the Blizzard community, Blizzard design head Rob Pardo has revealed that mod-makers will be able to sell the custom maps they create for the upcoming StarCraft II through an official marketplace.
At launch, the marketplace will immediately allow free distribution of mods, but commerce functionality will be added in later. Still, Pardo said, it is under active development at Blizzard.
"Imagine what could happen if you could hire a small dev team and use StarCraft II almost as an engine," he said. "This is an opportunity for [modders] to share in the rewards of our success."
After all, Pardo said, Defense of the Ancients has a measurable impact on the game industry as a whole -- "The tower defense [genre] came out of the WarCraft III mod community, and now you see tower defense [games] on the PlayStation Store, and in [PopCap's] Plants vs. Zombies."
He pointed to mods for Valve-developed games, such as Counter-Strike and Day of Defeat, as further examples of the possibility of the mod space -- but was sure to add, "We want to make sure the best amateur game designers out there are making content for StarCraft II, and not for Kongregate or Steam or anything like that."
As such, the company is building in mod functionality that goes beyond what StarCraft II designers themselves use in the official game.
For example, Pardo said, "We don't need an item system in StarCraft II, but we wanted to make sure that's in there for people to use" in custom games.
The exec gave no indication of when the paid marketplace would surface -- and the game itself was recently pushed back to 2010 -- but he said prospective designer should start jotting down ideas now.
"Anyone here who wants to do it, please start getting prepared to make some awesome maps," he said. "We want to give you the head start to start thinking about ideas and get teams together. It takes a while to make awesome games, so here's your head start."
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Sellable mods offers indie designers who aren't artists and have limited programming skill another possible road to success. Heck, this might be enough to make up for the absence of LAN play (at least as far as my purchasing decisions are concerned)
the DOTA people make enough off of the mod to eat, and pay for some bills, and that should be enough.
I don't support this, I don't want to pay for all the TDs.
Certainly, many maps and mods will still be free for the simple reason that consumers have little reason to trust an unknown developer or team. Those developers and teams may have to make a name for themselves and get some experience with free releases before they make better mods and maps. But I don't think it's unreasonable that if a team spends hundreds of hours making a high-end, pro-quality mod, that they shouldn't get a few bucks back.
Say what you will about DotA now, but in order to stay viable, they had to take all their work and port it to a completely stand-alone game. Imagine if they could have kept focusing only on DotA, and charged for a version of DotA that was far and away better than the DotA of today?
Look at Garry's Mod for another example - it started free, and there is still a free version out there that you can play. But after putting so much time and effort into it, Garry started charging $10 for it, made it COMPLETELY different from the free version, and one of the best mods ever created.
Garry has now sold more than 100,000 copies of Garry's Mod, getting his due, much deserved reward for all his hard work. But hey, if you don't want to pay that $10, you definitely don't have to if you want to play Garry's Mod.
What is to stop everyone charging for maps and such that would for all intents and purposes just be badly designed money sinks? Every 16yo who discovers they can charge for their l33t maps they just learnt how to make would saturate the market place leading to alot of annoyed people ending up purchasing maps to play on, then realising its a steaming pile crap.
Sure they'd have a review system in place, but some chump has to fork out first. Why should someone have to take a hit in their wallet to save everyone else on what should have initially been free?
I feel they definitely need to follow the Steam route for this, and have strict controls on what mods/maps go from free to "premium" content. Gary's Mod started free but then was offered to go to a paid model by Valve. I know if a mod goes from free to premium it must generally be doing something right (see Counterstrike as another thing that went from free to paid).
@Ross. The same thing that stops iPhone users from buying a terrible apps. Reviews and ranking sites. Sure, some people might make impulse purchases, but after the first terrible map they won't be inclined to do it again. I just hope there is some mechanism for demo or lite version of maps with the option to buy.
To me, that resolves any concerns of crappy paid-for maps. People who make maps that are truly good will probably go through the extra tiny effort of making a demo version, not to mention that these people are likely to have already made a name for themselves with high-quality free maps.
Besides, a mod evolves. A map, it does not, or barely. Garry's mod, that's like Counter Strike. Free for a long time, and that was fine because the quality of the product meant these guys had something to present when they'd be looking for a job in the industry.
Of course, now, there's less and less jobs, poverty is rising and people's money vanishes.
Blizzard is only looking for more money to give to the shareholders.
This is an awesome idea, so awesome in fact I'm excited to start working with the tools myself. The mod scene has been really dying in the past few years, and the ability to charge for epic quality mods is an amazing idea. It could totally revitalize modding. Just thinking about it is really distracting me...
Let the buyer beware... but also let the buyer exercise some brain cells.
"At launch, the marketplace will immediately allow free distribution of mods, but commerce functionality will be added in later"
For god knows how many months - a hell of a lot, knowing Blizzard, the ecosystem will be flooded with tons of free maps. It's the only possible way to distribute them for that time. Great maps, average maps, terrible maps - everything will be free.
By the time Blizzard actually gets the marketplace functionality integrated, there will be a shitload of content to compete with if someone wants to charge for their stuff. You'll have to have something pretty amazing to get people to actually pay for it.
Um, you do realize that there are plenty of terrible custom maps already? You do realize that amount of maps available won't magically make other maps worse? The only difference now is that you CAN choose to sell a map instead.
Then again, I guess thats the only way some people are going to learn...
When you want a new tool do you go to the dollar store or do you go to a hardware store?
To me, this is great news because I have avoided modding for years specifically because I would be giving it away for free, and I don't like the idea of giving a game developer charity by making content for his game without being paid.
"the DOTA people make enough off of the mod to eat, and pay for some bills, and that should be enough."
Yes, naturally, we wouldn't want talented developers making money off their product now would we, especially when they're being permitted, nay encouraged to do so by the company who developed the engine they're using? This form of micro-licensing is a smart move and a welcome departure from their current philosophy of 'make money off anything that's even touched our intellectual property and expect to be drowned in Cease and Desists'.
But no, that would be ridiculous wouldn't it, much better to pursue a totally unrealistic utopian ideal of development solely for the love of it, just as long as it doesn't involve you opening your wallet hmm?
And what throws me even more is when mostly young male wanna-be game developers not only allow themselves to be pwned by game developers - who get all their labour for nothing, nada, zero - but they *enthusiastically* want to get reamed this way, with the remote remote hope that maybe, maybe, after the game dev community has already thoroughly enjoyed their mod (to the point it may have peaked already), that the developer might actually buy it; or that they might get a job out of it. Maybe. (Though I'll point out that apparently even Valve now has stopped acquiring mods, because their company is just getting too big.)
If I worked in carpentry, I'd be an utter fool to build a house, allow someone to move into it, and then - *if he likes the house* - ask him to pay me. But only if he feels like it.
These modders may be good game makers, some of them, but they are utterly naive and gullible when it comes to business sense.
If game developers want quality mods of their games to appear, they they should be ready to pay for it in some manner - even if it's in simple equity or a shared revenue stream.
(Of course the next challenge is going to be in marketing the mod...)
You login with your E-mail Right?! So I知 sure that when people create Maps or Mods, you will be able to play them for free for the first 5 times let's say, and then you will have the choice to buy it no? I知 sure they will come up with an intelligent system where they'll make sure you "PAY" for something you are satisfied with.
Also, on Bnet, I知 sure they will have a rating system on Maps from everyone who have played them for "free" for the first 5 time <--- (again just an example) where you'll know from millions of people if it's worth it or not. You will also see how many users have tried it. If it's popular or not Etc...
As I知 writing this I知 getting more and more ideas how to control this! And this is just me! One person.
Here's another idea! After soo many negative feedback on a certain Mod or Map, it will probably get deleted from the system on the Bnet so it's always the good ones that stay.
So from then on I知 sure some developers will or will not charge they're work but if they do, you could be sure it will be worth it.