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News

  Advergame, Online Developer Fuel Games Cuts Staff
by Brandon Sheffield, Kris Graft
7 comments
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August 25, 2009
 
Advergame, Online Developer Fuel Games Cuts Staff
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Fuel Games, developer of iPhone, PC, online, and console games, told Gamasutra that it is cutting staff and is in the midst of restructuring -- right after a venture capital injection.

The developer, which has studios in Ottawa, Canada, and Denver, Colorado, made games such as Vans SK8 for iPhone, web-based titles such as the Entourage-based Viking Quest, and the McDonalds Happy Meal-bundled Fairies And Dragons, and runs online portal AllGirlArcade.com.

The company also created numerous advergames for brands such as the Niagara Motel film, Milwaukee's Best Light, and the Land of the Dead movie, among many others.

"Last Thursday about 20 people were laid off from the Ottawa office (out of around 100 people), and reportedly the entire staff was told they would not be receiving their paychecks on Friday," said an ex-Fuel Games employee who wished to remain anonymous.

He added, "On Friday, the Denver studio was told it was 'winding down,' and just over half of the studio was let go immediately. The remainder were told they'd be able to stick around to finish out current contracts."

In a phone call with Gamasutra on Tuesday, Fuel Games director of communications Nick Iannitti confirmed that there were layoffs, but said he couldn't immediately confirm our source's numbers.

"There is some truth [to the rumors] in that we recently received some venture capital, and along with that there has been some restructuring," he said.

Iannitti said Fuel Games hired "a lot of people" over the past couple of months, many of which were hired under contracts for specific jobs that no longer fit the company's new structure. "We tried to keep as many people as we could. We're actually going to be bringing back as many people as we can once we get past this bottleneck."

According to Iannitti, the layoffs came after Fuel Games received venture capital funding. He said, "Basically, the funding came with the goals for certain projects that we're working on, such as our virtual world and our gaming portal for girls, All Girl Arcade."

He added, "It really came down to numbers of where the new money was going to be going, and where we needed to tighten up in order to keep the flow going in the right direction."

"It's a period of major growth for us -- which I know sounds confusing, to say 'growth' and 'layoffs' at the same time," he said. "But since the year started, especially in the spring, we grew massively, and a lot of people were brought on board on contract for specific projects which have since finished."
 
   
 
Comments

Samuel Fiunte Matarredona
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The declarations of the communications director rings a bell for me, are quite similar to the ones I have to heard in my previous job.....bottleneck, we'll bring back as many as we could, important projects ahead, restructuration....and all of it after a venture capital injection.....if things keep similar to what It happened there, they will have to close in a few months (wich I hope it's not the case...but the words are really similar!)

Brian Hall
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I worked at Fuel over a year ago - the same thing happened back then. They started laying people off December 07 saying they were trimming the fat. That no further layoffs would happen. Three more sets of layoffs happened that year alone that I know of, one of them my own.

As I still keep in touch with friends who work there and do not...they have confirmed that it's about 20 people.

Fuel had the same problem with being able to pay their employees. Three different times they told the staff that they wouldn't be receiving their paychecks, blaming the payroll company - in all actuality they just didn't have the money.

Alistair Murphy
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As one of the latest of layoff casualties I wasn't surprised one bit :) but I was informed that the number of layoff's were more like 36 or so instead of 20. This layoff took place two weeks after the president of the company laid off 4 people and once again said that they were trimming the fat and that everything was fine. Luckily I was able to find a job within 2 days of the layoff. But Fuel as a company needs to take a strong impartial look at it's management staff and rethink where the fat needs to be trimmed, (that's if it survives this latest culling).


Simon Carless
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Note: we removed a couple of comments from 'Lethal Ape' and also 'John Smith' because they were not using their real names - we are asking them to use their real names and they are welcome to re-post at that time when they do that.

Brian Hall
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I actually want to thank Fuel for letting me go - if they hadn't the timing would have been completely off for me to land a better gig with better pay stateside. The work is so much more rewarding and I love where I'm at. I would have never gotten to be lead there as there was no opportunity for growth.

Brian Hall
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I'd like to share a private message sent to me from one of their employees Chris Scrivens:

"Way to go on a site bashing someone you were even lucky enough to work for asshole. It only makes you look bad. Bashing my Vans game on youtube and the app store. Besides that you have a really lame ass fucking Frog voice. "

Not only have I never played this Vans game, I've never seen it. His mistaking me for someone else which is pretty sad. I never bashed Fuel simply stated the facts. Some people can't handle the truth and instead chose to launch personal attacks. Pretty sad.

Alistair Murphy
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sadly I've just heard that yesterday (august 31st,2009) Fuel industries dissolved it's fuel games division. Apparently another 20 or so layoffs :(


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