Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 16, 2018
arrowPress Releases
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Activision's  Blur  Slips To 2010

Activision's Blur Slips To 2010

September 21, 2009 | By Leigh Alexander

September 21, 2009 | By Leigh Alexander
Comments
    Post A Comment
More: Console/PC



Activision is moving the release of Bizarre Creations' racing title Blur from this holiday season into 2010, the publisher announced today.

The publisher joins several other publishers like Take-Two and Ubisoft in moving major titles out of the busy holiday season. Such shifts are not unusual as publishers organize themselves for year-end strategy, although companies often cite the need for more development time as the primary motivator.

Activision, however, sheds a little extra insight on what Metropolis Street Racer and Project Gotham Racing creator Bizarre Creations will be working on between now and the unspecified 2010 launch -- specifically, it's the "innovative and distinctive" multiplayer that needs more polish, says the publisher.

"We are committed to making Blur a great new racing franchise, and we are very encouraged by the game's design," said Activision Publishing president and CEO Mike Griffith.

"The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience."

Lazard Capital Markets analyst Colin Sebastian suggests that other factors play a role in the delay: "We also believe the delay likely contemplates the very competitive racing genre, the recent underwhelming start to sales of [rival Electronic Arts'] Need for Speed Shift, and the overall challenging industry sales trends."


Related Jobs

Experius
Experius — Culver City, California, United States
[10.15.18]

Unreal 4 Environment Artist
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.15.18]

Studio Programming Director
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.15.18]

Studio Art Director
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.15.18]

Studio Design Director









Loading Comments

loader image