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PSP Go Launch Boosts U.S. PSP Sales 300 Percent In First Three Days
by Leigh Alexander
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October 7, 2009
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In the three days since its October 1 launch, Sony's PSP Go boosted U.S. PSP platform sales 300 percent week over week, Sony Computer Entertainment America tells Gamasutra.
"The launch of PSP Go has generated strong consumer interest in the overall PSP platform and the PlayStation Network's digital content offering," says SCEA corporate communications director Patrick Seybold.
SCEA also tells us the launch of the PSP Go has generated a "significant increase" in North American PlayStation Network revenue -- the company tells us PSP game downloads purchased from the PlayStation Store are up 200 percent in the region.
Sony said earlier this week that the PSP Go's launch boosted its portable platform 120 percent week over week in the UK -- "in line with expectations," according to the company.
The prior-edition PSP-3000 also enjoyed "a big lift" in the region thanks to the launch of Gran Turismo on UMD and Electronic Arts' FIFA 2010.
With numerous initiatives underway to entice developers to the platform, such as a reduced-price SDK and an easier approvals process, the company hopes a strong software lineup will continue to bolster its handheld.
Says Seybold, "With several blockbuster games launching digitally and on UMD in the coming weeks -- from LittleBigPlanet to Assassin's Creed Bloodlines -- we expect this momentum to continue and look forward to a strong holiday season for both the PSP Go and PSP-3000."
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Sony's problem with the PSP is not hardware sales, it's software sales. And if you look at how Sony is positioning the Go vs. the 3000 and their big software push across 2009 and 2010, it appears that's exactly what they are trying to solve.
The PSP go, like the PS3, will eventually redeem itself for the users...
If nothing else, this thing is certainly a better rehash then the DSi!
At least the DSi is backwards compatible.
Yeah, the DSi, with tons of new features is a rehash. The PSPgo, with LESS features and a higher price...is great!
Whereas the new PS3 Slim is cheaper, the PSP Go is more expensive????
Wait for the price drop.
You need to think about not just the Go, but also how the Go pairs up with the 3000 and how both of them impact PSP software marketing. All of them are linked. "PSP" is not a hardware platform, it's a brand. The Go, the 3000, and all the software are all part of that brand, and each unit serves a specific purpose. Right now, the Go is priced at early adopter pricing, but it also serves as a marketing vessel to boost 3000 sales as well as software sales. If the Go sells only to early adopters this season, but 3000 sales increase, you think Sony gives a flying crap if you guys think the Go was a "failure"?
None of this is new, and these business practices are quite common in other industries.
Actually, Sony wants sales from their store. They want to maximize their margins. So lets say the Go does only drum up some 3000 sales, if those folks buy mostly used or even new UMD based games, Sony loses. Given the reviews of the Go I've read, I wouldn't take it if they gave it to me.
And I think in the end, Sony will consider the Go a failure.