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PSP Go Launch Boosts U.S. PSP Sales 300 Percent In First Three Days
PSP Go Launch Boosts U.S. PSP Sales 300 Percent In First Three Days Exclusive
October 7, 2009 | By Leigh Alexander




In the three days since its October 1 launch, Sony's PSP Go boosted U.S. PSP platform sales 300 percent week over week, Sony Computer Entertainment America tells Gamasutra.

"The launch of PSP Go has generated strong consumer interest in the overall PSP platform and the PlayStation Network's digital content offering," says SCEA corporate communications director Patrick Seybold.

SCEA also tells us the launch of the PSP Go has generated a "significant increase" in North American PlayStation Network revenue -- the company tells us PSP game downloads purchased from the PlayStation Store are up 200 percent in the region.

Sony said earlier this week that the PSP Go's launch boosted its portable platform 120 percent week over week in the UK -- "in line with expectations," according to the company.

The prior-edition PSP-3000 also enjoyed "a big lift" in the region thanks to the launch of Gran Turismo on UMD and Electronic Arts' FIFA 2010.

With numerous initiatives underway to entice developers to the platform, such as a reduced-price SDK and an easier approvals process, the company hopes a strong software lineup will continue to bolster its handheld.

Says Seybold, "With several blockbuster games launching digitally and on UMD in the coming weeks -- from LittleBigPlanet to Assassin's Creed Bloodlines -- we expect this momentum to continue and look forward to a strong holiday season for both the PSP Go and PSP-3000."


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Comments


Robert C.
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David Delisle - Out of curiosity regarding your comment, I looked at last month's NPD numbers and if the PSP actually increases its sales numbers by 300%, it would be selling more than any other console. And you don't think that's impressive? Of course, I doubt that it'll be able to maintain that 300% increase for the entire month, but it's still nothign to shake a stick at. Also, technically a 300% increase is 4 times the sales not 3 times. 100% increase means double, for comparison.

Peter Young
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David: Uh, at 50 million units worldwide, the PSP is Sony's best-selling system (factoring in time in market, of course). Relative performance analysis (e.g. "PSP sales vs. DS sales") is a really naive way to evaluate things since it ignores many important market factors.



Sony's problem with the PSP is not hardware sales, it's software sales. And if you look at how Sony is positioning the Go vs. the 3000 and their big software push across 2009 and 2010, it appears that's exactly what they are trying to solve.

Joseph Garrahan
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You make a good point, Peter. Hadn't thought about it that way, but the Sony always seems to make sacrifices to get things done. It's a weird way to do it, but that's their thing.



The PSP go, like the PS3, will eventually redeem itself for the users...

Jerome Russ
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I am with David. A 300% increase in a pretty sweet repackage of a four year old system doesn't exactly scream 'shocking'. We need to wait to judge the new system a success, specifically when the repackaging changes their distribution to download-only. Let's see the sales numbers of the software first.



If nothing else, this thing is certainly a better rehash then the DSi!

Ken Masters
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I think what David is saying is that while the percentage sounds great, the raw number of actual units sold might not be as impressive as the percentage might suggest.

Peter Dwyer
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Well here in england it had something like a 120% boost so I think David has hit the nail on the head. It's basically spin on what is a very poor showing for the new console. Some people here have also missed the point that the 300% isn't for PSPGo. It's for the entire PSP line. For all we know, the release may well have boosted sales of the old PSP once people stopped screaming from the price shock of the Go.

Fiore Iantosca
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"If nothing else, this thing is certainly a better rehash then the DSi! "



At least the DSi is backwards compatible.

Joseph Garrahan
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Jerome:



Yeah, the DSi, with tons of new features is a rehash. The PSPgo, with LESS features and a higher price...is great!

Roberto Alfonso
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Let's remember that, usually, sales go down the previous weeks while waiting for the discount. How about that UK. Remember when PS3 sales went up almost 1000% when the Slim launched in UK? Knowing the previous week PS3 had sold 4500 units puts everything into perspective.

Mike Smith
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Hmmm, I predict PSP Go Price drop imminent. Why buy a less featured device for more? Yes, it looks way cooler and it's the first time I'm interested in the system, but c'mon!



Whereas the new PS3 Slim is cheaper, the PSP Go is more expensive????



Wait for the price drop.

Peter Young
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The point I'm trying to make here is that the Go does not need to fly off the shelves to be a "success" in Sony's business plan. If that doesn't make sense to you, it's probably because you are one of the "gamers" posting here.



You need to think about not just the Go, but also how the Go pairs up with the 3000 and how both of them impact PSP software marketing. All of them are linked. "PSP" is not a hardware platform, it's a brand. The Go, the 3000, and all the software are all part of that brand, and each unit serves a specific purpose. Right now, the Go is priced at early adopter pricing, but it also serves as a marketing vessel to boost 3000 sales as well as software sales. If the Go sells only to early adopters this season, but 3000 sales increase, you think Sony gives a flying crap if you guys think the Go was a "failure"?



None of this is new, and these business practices are quite common in other industries.

Michael Wenk
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@Peter



Actually, Sony wants sales from their store. They want to maximize their margins. So lets say the Go does only drum up some 3000 sales, if those folks buy mostly used or even new UMD based games, Sony loses. Given the reviews of the Go I've read, I wouldn't take it if they gave it to me.



And I think in the end, Sony will consider the Go a failure.


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