Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 21, 2018
arrowPress Releases
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Pre-E3: Activision Acquires RedOctane In Surprise Move

Pre-E3: Activision Acquires RedOctane In Surprise Move

May 9, 2006 | By Simon Carless




In an extremely surprising pre-E3 announcement, major publisher Activision has swooped to acquire video game publisher RedOctane, Inc, the publisher of the riotously popular Guitar Hero franchise. According to the company: "This acquisition will provide Activision with an early leadership position in music-based gaming, which the company expects will be one of the fastest growing genres in the coming years."

Under the terms of the agreement, RedOctane will become a wholly owned subsidiary of Activision and the company's management team and key employees will sign long-term employment contracts with Activision. RedOctane will continue to be based in Sunnyvale, CA. Financial terms of the agreement were not disclosed, but Activision does not expect that this acquisition will have a material impact on its fiscal year 2007 earnings outlook.

Though Activision is buying RedOctane, it has not acquired Guitar Hero IP creator Harmonix, previous makers of music games including Frequency, Amplitude, and Karaoke Revolution - but since RedOctane is the IP's owner, and presumably enjoys a cordial relationship with Harmonix, Activision has obviously chosen to swoop for the commissioner before considering whether to look at the developer.

Mike Griffith, President and CEO of Activision Publishing, Inc., commented: "Activision's well-established worldwide distribution capabilities coupled with the strength of the Guitar Hero franchise, places us in a position today to capitalize on the millions of current-generation systems in the market. Just as we lead the industry in making music an integral part of the game experience, we will now be making music itself a game, which is appealing to audiences all around the world."


Related Jobs

Poleaxe Games LLC
Poleaxe Games LLC — SAINT JOHNS, Florida, United States
[10.20.18]

Contract: Graphics programmer for surface effect system
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.19.18]

Senior Programmer
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[10.18.18]

Console Gameplay Engineer
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[10.18.18]

Site Reliability Engineer









Loading Comments

loader image