GS: It's fair to say you guys are interested in storytelling mechanics in your games, and research shows that's sort of a major draw for the female demographic. Do you track the genders of your purchasers?
DG: I have no idea, actually! If we do, nobody tells me about it. I don't quite know what it is. I think in general adventure games do a little bit better with the female market, and so do casual games. I think females are the majority of the casual base. And we, by percentage, have more females in the company than most do. It's like, 20, 25 percent.
GS: Well, speaking of your team, can you guys afford to be in California with your sort of small-scale business model?
DG: [laughs] Wow! Um, apparently so, because we're still here. Yeah, I mean, I don't see how any start-up at all can afford to be in California. But actually, things like commercial rents are not that horrible right now, since there's kind of a depression in that market, and our offices are in this weird little hall in a building that's scheduled to be demolished. I don't know if you've been following our website, actually. There was a line on the floor beyond which we weren't supposed to go at one point, since we were only renting half the floor. And then they put up a wall, because they rented the rest of the space to somebody. Just suddenly one day there was a wall. And then we started expanding, and we started looking for other space, and then they made a deal to take up the rest of the space. And so the other day the wall came down, and we're expanding across the tape into a new space.
GS: Beyond the tape!
DG: Beyond the tape now! We're growing like crazy!