Make sure you have an eye-catching icon that gives users a reason to click through to your listing. Once on your game's page, make sure you have an impressive lead game image. Amateurish attempts here can really affect whether a user will trust to download your app and can lead to lower install rate. Remember, Google's Play Store is not so picky about its apps compared to Apple's App Store and users are well aware that some apps may be malicious in nature. Don't give users any reason to doubt your game.
For your game description, clearly list your core features and add some examples of positive reviews, either from the comments or from review websites. Do SEO optimization by researching keywords that users are searching with and make sure your text naturally incorporates them into the text. Don't simply list your keywords -- it looks spammy, could frighten some users away, and since the Play Store is run by the "Don't be Evil" gods of search themselves, you could end up with a suspended app. Google's keyword research tool is as good as ever for this task. Although it doesn't incorporate Google Play search results per se, the search behavior patterns should be similar enough for this step.
Create a list of app and gaming websites you know are going to love your app. Contact the journalists, either directly, or first taking part in their own social media activates on Twitter, Facebook, and blogs. Don't be spammy -- just contribute meaningful discussion and you will have a good starting point for making contact. Provide a media pack that includes artwork, videos, descriptions, a fact sheet, and even a short walkthrough that shows off interesting features the reviewer should take note of when playing the game. You could also offer the reviewer some free in-game currency to try virtual goods.
Zombies…OMG! Reviewed in time for launch.
Don't just stick to the typical gaming and app websites -- also think about the other kinds of blogs your target user might also be reading. Have a Zombie game? Why not try contacting websites devoted to horror movies?
With your game fully optimized and launched, an injection of sticky users is all you really need to start the self-sustaining spiral of growth after launch. After your beta period has finished and you've launched the live version, the game will already have an influx of old users and new users waiting to play. Readying some support from a mobile social network for a free push to their own users can give your game a significant boost. A number of social gaming networks exist, but I'll focus on what Papaya can do.
Zombies…OMG! developed by a husband and wife team of two.
For fun games that make good use of social features, we'll push them to our user base. We'll feature it on our game discovery platform, cross promote it with our own games, hold community contests and send pMails to millions of our most active users. Papaya's userbase is sticky enough to send games that are thoroughly optimized and beta tested to the top of the Play Store rankings.
Zombies…OMG! Was a recently-launched title on Papaya built by a husband and wife team of two making their first-ever Android title. They had no budget for marketing but wanted to self-publish, so they ensured their game was extremely well polished and optimized with a great array of engaging social gameplay mechanics.
After distributing a pMail to Papaya's most active users, the game started its ascent on the Play Store, making it into the top 10 of casual within 2 weeks of launch. Within a month their first title had amassed more than half a million installs, having not spent a penny on marketing and just making use of Papaya's existing social graph, Social Game Engine and social gameplay tools.
To connect your next title to Papaya visit papayamobile.com/developers