In the first of a series of Q&As with Japanese-headquartered game
publishers making the plunge into the U.S. mobile game biz, we had a
chance to talk to Midori Yuasa, General Manager and Senior Vice
President for Capcom Entertainment's mobile division, about the
company's history and plans.
Gamasutra: Can you tell me a bit about your company’s history in mobile, and why you decided to enter the mobile arena?
Yuasa illuminated on Capcom's general mobile strategy, the recent acquisition
of Canadian cellphone developer Cosmic Infinity, her thoughts on
Microsoft Live Anywhere, and why we'll be seeing U.S.-developed
cellphone versions of Super Puzzle Fighter 2: Network Battle, Phoenix Wright: Ace Attorney and Lost Planet debuting later this year.
Capcom has been publishing mobile games in Japan for more
than 5 years. Last year the company made the decision to leverage this
capability in the U.S. market, so in November we launched the Mobile
& Interactive Media division. We felt that the U.S. market had
matured and handsets had advanced to the point where we could bring
realistic translations of popular Capcom brands to market, without
having to have quality suffer.
GS: How does the U.S. market differ from Japan and other Asian
markets? What are some of the difficulties in entering the market?
There are several differences between the two markets -- the
most significant being that in Japan there is a more unified platform
for development. In the States we need to port a game for almost every
possible handset and carrier combination. This adds another layer of
complexity and cost to the development process.
Another major difference is that in the States distribution is handled
almost exclusively through the carriers, while in most of the rest of
the world there are additional off portal distribution methods
available. It therefore becomes critical in the States to leverage
strong brands to assist in garnering mindshare and good positioning
with the carriers.
GS: Where do you see the mobile gaming industry in five years?
Clearly, advances in technology will play a major role. As
handsets become more advanced, we’ll see better looking games and more
networked head-to-head and MMO titles appearing in the space. Also, as
Capcom’s roots are in the console industry, we anticipate more gameplay
integration and marketing synergies between console and mobile
GS: What do you feel are your strongest mobile titles for ’06? What do you feel are your most powerful franchises?
Capcom is a company that is known for its franchises and
it’s difficult to identify which would be our most powerful – how can
one choose between Mega Man, Ghost ‘n Goblins, Street Fighter
and Resident Evil
, to name but a few?
As for our strongest titles for ’06 we’ve already launched Mega Man, Ghost ‘n Goblins,
and Resident Evil: The Missions
to critical and commercial success. We also anticipate great things for Super Puzzle Fighter 2: Network Battle, Phoenix Wright: Ace Attorney,
and Who Wants to Be a Millionaire
for the latter half of the year.
GS: Are you planning on any new IP for the Western audience
specifically or are you relying on your existing franchises or pick up
more Western licenses?
While they’re based on existing IP, Super Puzzle Fighter 2: Network Battle, Phoenix Wright: Ace Attorney
and Lost Planet
for mobile are all being developed by our U.S. development team for
this market. Also, with our acquisition of Cosmic Infinity, we have
several games based off of original IP and well-known entertainment IP
in the pipeline.
GS: What are your thoughts on Microsoft Live Anywhere?
We’re very excited about this technology and are looking
forward to its implementation. As mentioned above, we already see many
possible synergies between our console and mobile operations.
Microsoft’s Live Anywhere appears to be an ideal platform to help us
better realize some of those design considerations.
GS: What are your thoughts on recent mobile mergers and acquisitions?
Speaking for Capcom, our recent acquisition of Cosmic
Infinity puts us into a very unique position in the market place as it
affords us a leadership position in both casual games through Cosmic
Infinity, as well as more traditional arcade and hardcore games via
Capcom’s existing franchises. We will also be able to take advantage of
Cosmic’s production expertise to ensure an efficient development cycle.
GS: Is there a viable hardcore market for mobile?
We feel that mobile gaming can appeal to both hardcore and
casual players and have divided our portfolio accordingly. Mobile may
not be someone’s primary medium for playing games, but we see it as a
viable more-convenient alternative to handheld gaming systems –
particularly as handset technology improves.
GS: As a percentage, how much of your overall production is geared towards mobile development?
As we are a publicly-traded company, I’m not at liberty to
discuss a specific percentage, however I can clearly state that Capcom
is dedicated to the mobile space as evidenced by our recent acquisition
of Cosmic Infinity.
GS: What are you looking forward to in mobile gaming within the next year?
This is a very exciting time for our company, and we are
looking to expand our business in the coming year and capture and
maintain a slot as one of the top five U.S. mobile game publishers.