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Since licensed gaming seems bigger than ever these days, Gamasutra's editors felt - somewhat flippantly - that publishers might need some help picking through the pop culture landscape for un-optioned properties that have the potential to become great games (as well as a few existing game franchises in desperate need of a comeback).
Our criteria for putting together this article - with input from all Gamasutra staffers - was a mixture of gut feeling and impassioned argument; unscientific, to be sure, but rather than functioning as a guide to the 20 and only 20 licenses that could or should be explored, it's much more of a thought experiment into avenues many might not have considered.
Sure, judging by the history of licensed games, many of these ideas would probably be awful if they were actually made. On the other hand, there's nothing that suggests that given the right amount of time and budget that these games couldn't sing: just think about it.
And think about it is what we want you to do. This is not a realistic list, to be sure. It also serves as an exercise in examining how these licenses could be reborn or successfully imagined in today's market.
And it's not just about reawakening fallow game franchises -- inside, you'll find sports, books, movies and comics that haven't gotten the treatment they deserve, as well. And if you have licenses to add to this list, please comment on the feature below. Onward:
1. Kid Chameleon
The franchise: In the early '90s heyday of the platformer, Sega's Kid Chameleon had one ace up its sleeve to differentiate itself from the rest of the over-saturated market -- pure level selection. Sure, each of the game's advertised hundreds of levels may have been short and relatively basic, but in a time when many young players had a limited gaming budget, quantity often mattered more than quality.
Kid Chameleon's other big conceit was a slew of hats that gave the human protagonist a variety of exciting super powers. The game hasn't seen a sequel since its initial 1992 release, though recent availability on Wii's Virtual Console means today's snot-nosed punk kids at least have a chance of knowing who the heck he is.
The remake: With user-created content being all the rage in upcoming games like Little Big Planet and Spore, a Kid Chameleon remake could ride the crest of this trend. The new version would still have hundreds of levels, except this time around the variety would be provided by the player base.
Creating a wide variety of building blocks and an intuitive level-building interface would be key, but once that's in place an eager crop of would-be level designers should crop up to take advantage of what would essentially be a choose-your-own-platformer game. Add in the ability to easily share levels and play online, and you've got a game with essentially endless replay value.

Spin-off potential: The Kid's wide variety of hat-based power-ups would pave the way for a line of real-life hats lining the walls of Hot Topics across the country. Who knows -- if the game is popular enough, maybe the white shirt, jeans and leather jacket look sported on the game's box will come back into style.
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On the other hand, I don't agree with any of this list's references to "reality TV" productions. And could you really make Shaun of the Dead without getting sued? Capcom's already having enough problems with George Romero as it is....
Big Lebowski Bowling - would have to be a killer bowling sim, but the charachters and teams are pretty much laid out in the film. Would have to liscense Gypsy King's version of Hotel California for the theme music.
Hellraiser- survival horror with puzzle boxes and intricate ways to cause pain.
Auto-Duel- an update to the Steve Jackson pencil and paper game and to the C64 port. Half RPG, half Twisted Metal where you could drive city to city and compete with people online in the arena after battling them on the road like Road Rage.
Texas Chainsaw Massacre- an update to the Atari2600 game where you play as Leatherface. TCM lends itself to more structure than other slasher films as Leatherface's family has control of his actions making it easier for a designer to structure.
Gonzo:The Game- You play as Hunter S. Thompson, you are given assignments and your goal is to warp your view of reality in the most extreme way you can while still making deadlines and meeting expense budgets.
Another good series would be the Chronicles of the Shadow War by Chris Claremont and George Lucas (based on his movie Willow). There are a lot of interesting characters and locations in these books that would make for a good action rpg type game.
something like Guild Wars PvP, where players could unlock weapons and items for their vehicles with earned experience
I was taking a racquetball class back when my friends and I were really into Virtua Tennis on Dreamcast. I thought it'd be awesome if Sega made a racquetball game -- so I could relive the thrill of the sport on my couch at home, of course. I tried thinking about how it'd work but it seemed like a difficult game to translate because of the ability to play off of the ceiling and back wall.
Later I discovered that Sega released Cosmic Smash for Dreamcast in Japan, which seemed pretty damned close to a racquetball game. But played more like a one of the Virtua Tennis challenges with visuals like Rez.
As bootleg as it may be, I'm interested in checking out Street Racquetball to see how they executed it.
http://www.youtube.com/watch?v=4dZND99l6LM&feature=related
Speaking of Alan Moore comics, League of Extraordinary Gentlemen would make a pretty awesome team battle game like X-men Legends or something.
I agree with Rose Aloseth regarding the Discworld series. The series is just waiting for a great walk around adventure game and imagine if it'll look like 'Curse of Monkey Island!' it'll be heaps of fun!
http://www.mobygames.com/game/snes/out-of-this-world
Flashback: The Quest for Identity
http://www.mobygames.com/game/snes/flashback-the-quest-for-identity
BlackThorne
http://www.mobygames.com/game/dos/blackthorne
The Lost Vikings
http://www.mobygames.com/game/snes/lost-vikings
Cybernator
http://www.mobygames.com/game/snes/cybernator
Metal Warriors
http://www.mobygames.com/game/snes/metal-warriors
Desert Strike: Return to the Gulf
http://www.mobygames.com/game/snes/desert-strike-return-to-the-gulf
Zombies Ate My Neighbors
http://www.mobygames.com/game/snes/zombies-ate-my-neighbors
The games speaks for themselves.
@Ribas...Out of this World and Flashback. Great choices
http://en.wikipedia.org/wiki/Fringeworthy
The second of my list's Underutilized Licenses is Brave Soul, a an unusual combination of the role-playing game and dating sim genres.
An updated and Yuri edition of Bave Soul, a game that never made it past the talking stage, would something I would love to see developed.
http://en.wikipedia.org/wiki/Brave_Soul
The third and last franchise in my list of Underutilized Licenses is Tékumel, a fantasy world created by Professor Muhammad Abd-el-Rahman Barker. This is a very cool world and one that could be linked with the Fringeworthy franchise.
http://en.wikipedia.org/wiki/T%C3%A9kumel
http://www.imdb.com/title/tt0081633/